Influencer & Branded Content Director

PMG; New York (NY); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare Coverage

Parental Leave

Retirement Plans

Fertility Benefits

Commuter Benefits

Job summary

PMG, a global independent platform company, seeks an Influencer & Branded Content Director to guide influencer marketing for clients. You will collaborate with creators, talent agencies, and brand teams to craft programs that fuse culture with business impact.

You will scale PMG’s influencer discipline by establishing frameworks, guiding teams, and pursuing authentic, measurable campaigns across emerging formats and platforms.

Qualifications

• 8+ years in Influencer & Branded Content with leadership experience.
• Expertise in creator-led programs aligning culture, platforms and business goals.
• Strong contract review, negotiation, and client-facing skills.

Responsibilities

• Set the strategic direction for PMG’s Influencer & Branded Content discipline and growth.
• Lead and develop the team, planning workload and fostering collaboration.
• Establish leadership in influencer marketing through client conversations and thought leadership.
• Create innovative influencer programs with cross-functional teams to meet client goals.
• Build relationships with creators, agencies, publishers, and platform partners.
• Oversee campaigns to ensure strategic soundness, efficiency, and measurement.
• Define measurement frameworks for creator performance and campaign impact.
• Coach team members and provide career development opportunities.
• Extend responsibilities across other media channels as needed.

Skills

Influencer marketing strategy

Leadership

Contract review

Campaign management

Data-driven decisions

Presentation & communication

Relationship management

Strategic thinking

People-focused leadership

Team mentorship

Education

Bachelor’s degree or equivalent

Tools

Creator platforms

Social media analytics tools

Job description

We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You’ll Be Working With

At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms.

As the Influencer & Branded Content Director, you’ll set the strategic direction for how PMG builds, scales, and elevates influencer and creator marketing across clients. You’ll collaborate with creators, talent agencies, media strategists, content teams, client leaders, and brand partners to develop programs that connect cultural relevance with business impact. A key focus will be scaling PMG’s influencer and creator marketing discipline by establishing frameworks, strengthening talent and platform relationships, and setting clear standards for authenticity, quality, measurement, and effectiveness.

You’ll also play a highly visible role in shaping the future of branded content at PMG, exploring new content formats, identifying emerging platforms, and guiding teams toward creator strategies that are innovative, thoughtful, and built for measurable impact. At PMG, we don’t just follow trends—we create them.

If you’re passionate about shaping culture through creator-driven storytelling, using data to guide meaningful decisions, and redefining what’s possible in influencer marketing, this is the place to make your mark.

What You Will Do

• Set the vision and strategic direction for PMG’s Influencer & Branded Content discipline, defining department goals, channel priorities, measurement expectations, and long-term growth opportunities.
• Lead and develop the Influencer & Branded Content team, overseeing team structure, workload planning, day-to-day operations, and professional growth while creating an environment rooted in collaboration, creativity, and accountability.
• Establish PMG as a leader in influencer marketing and branded content by bringing a strong point of view to client conversations, industry opportunities, thought leadership, and emerging creator trends.
• Develop and champion innovative influencer and branded content programs for existing clients and new business opportunities, partnering closely with account, strategy, media, and creative teams to connect creator ideas to client objectives.
• Build and maintain strong relationships with top-tier creators, talent agencies, publishers, and platform partners to expand PMG’s access to new opportunities, creator insights, platform innovation, and strategic partnerships.
• Oversee high-impact influencer and branded content campaigns, ensuring work is strategically sound, operationally efficient, aligned to brand standards, and optimized for measurable success.
• Define and evolve measurement frameworks that help teams evaluate creator performance, campaign effectiveness, audience engagement, and business impact.
• Coach, mentor, and guide team members across levels, providing clear feedback, career support, and opportunities to grow their strategic, client-facing, and channel expertise.
• The primary focus of this role is the Influencer & Branded Content channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities.

What You Will Bring

• 8+ years of experience in Influencer & Branded Content, including 3+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• You bring advanced expertise in content creation and influencer marketing strategy, shaping creator-led programs that connect cultural insight, platform behavior, and client business goals.
• You have deep experience in contract review and proposal development, guiding partnership negotiations with clarity, consistency, and a focus on long‑term value for brands, creators, and clients.
• You bring advanced detail orientation, setting high standards across campaign execution, reporting, content approvals, compliance, and partnership deliverables.
• You have strong proficiency in project implementation, directing complex influencer and branded content programs from strategic planning through launch, optimization, and post‑campaign learning.
• You are skilled in presentation and communication, delivering clear strategic narratives, executive‑ready recommendations, and performance insights to clients, partners, and internal leaders.
• You have a deep understanding of advertising standards, client service, and relationship management, helping brands and creators build trusted partnerships that meet business, legal, and platform expectations.
• You are proficient with influencer management dashboards, social media platforms, and the broader social media ecosystem, using data to evaluate creators, guide investment decisions, and refine campaign performance.
• You have experience in networking and influencer marketing, building meaningful relationships with creators, agencies, publishers, and platform partners that expand opportunity and strengthen PMG’s market presence.
• You bring strategic thinking, business and financial acumen, and thoughtful resource management to shape department priorities, guide team planning, and build scalable approaches for client growth.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer‑Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People‑Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company‑funded accounts to promote healthy habits and well‑being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give‑back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.