Influence Marketing Team Lead

WhiteBIT; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid leave 24 days

Holidays off

Modern equipment

Inspiring environment

Descripción de la vacante

WhiteBIT is seeking a seasoned Influence Marketing Team Lead to drive a global influencer strategy and scale partnerships across Europe, LATAM, and beyond. You will lead a diverse team, set KPIs, and own performance, with a focus on measurable growth in user acquisition and brand presence.

You will collaborate with marketing, PR, and business development to ensure consistent messaging while navigating crypto and fintech regulations across international markets.

Formación

• 5+ years in influencer marketing with 2+ years in a leadership role, ideally crypto/fintech/Web3 or global brands.
• Fluent English (C1+); Spanish or other languages are a strong plus.
• Experience building international influencer strategies across Europe, LATAM and other markets.
• Proven record of launching and scaling influencer campaigns, ambassadors, affiliate programs and creator partnerships.
• Strong analytics and performance marketing skills: KPI management, attribution, CAC, CPA, ROI, ROMI, conversions, and user acquisition.
• Deep understanding of brand metrics: reach, engagement, share of voice, and positioning.
• Proven leadership: team management, budgeting, and cross-functional collaboration.
• Strong negotiation with agencies, influencers, and partners.
• A proactive, results-driven mindset with ownership of strategy and outcomes.
• Solid understanding of crypto and fintech products, advertising regulations, disclosures, and reputational risk.

Responsabilidades

• Develop and implement a global influencer marketing strategy aligned with business objectives and expansion.
• Lead and develop the influencer marketing team with clear KPIs and high performance standards.
• Plan, launch, and scale influencer campaigns across Europe, Asia, LATAM and other key markets.
• Build global ambassador and affiliate programs with measurable business impact.
• Drive brand awareness and reputation through partnerships with influencers and creators.
• Deliver measurable results in user acquisition and conversions.
• Own budgets and optimize ROI and ROMI to hit targets.
• Develop data-driven measurement frameworks and dashboards.
• Identify and establish partnerships with high-impact global influencers and agencies.
• Collaborate with global and local marketing, PR, and business development teams for consistent messaging.

Conocimientos

Influencer marketing leadership

International campaigns

KPI analytics

Brand awareness

Team leadership

Negotiation

Crypto/fintech knowledge

English proficiency

Spanish advantageous

Strategic planning

Descripción del empleo

We are the creators of a new fintech era!

Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.

We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.

The future of Web3 starts with you: join us as an Influence Marketing Team Lead!

Requirements

• 5+ years of experience in influencer marketing, including 2+ years in a leadership role, preferably within crypto, fintech, Web3, technology, or global consumer brands.

• Fluent English (C1 or higher) is essential. Spanish and other foreign languages are a strong advantage.

• Proven experience developing and executing international influencer marketing strategies across Europe, LATAM, and other global markets.

• Strong track record of launching and scaling influencer campaigns, ambassador programs, affiliate marketing initiatives, and long-term creator partnerships.

• Strong analytical and performance marketing skills, with hands-on experience in KPI management, attribution, CAC, CPA, ROI, ROMI, conversion rates, and user acquisition.

• Deep understanding of brand awareness metrics, audience reach, engagement, share of voice, and brand positioning.

• Proven leadership skills, including team management, strategic planning, budget ownership, and cross-functional collaboration.

• Strong negotiation skills and experience managing international agencies, influencers, creators, and strategic partners.

• A proactive, results-driven mindset with full ownership of strategy, execution, and business outcomes.

• Strong understanding of crypto and fintech products, influencer marketing regulations, advertising disclosures, and reputational risk management across international markets.

• English - C1. Spanish - would be a plus.

Responsibilities

• Develop and implement a comprehensive global influencer marketing strategy for WhiteBIT and W Group, aligned with business objectives, brand positioning, and international expansion.

• Lead and develop the influencer marketing team, establishing effective processes, clear KPIs, accountability, and high performance standards.

• Plan, launch, and scale influencer marketing campaigns worldwide, including Europe, Asia, LATAM, and other strategic markets.

• Build, launch, and manage global ambassador and affiliate programs, ensuring scalable partnerships and measurable business impact.

• Drive brand awareness, brand visibility, and reputation through strategic partnerships with leading influencers, KOLs, creators, and industry opinion leaders.

• Deliver measurable performance results, including user acquisition, registrations, conversions, and improved customer acquisition efficiency.

• Own influencer marketing budgets, optimize investments, and ensure achievement of ROI, ROMI, and performance targets.

• Develop and implement performance measurement frameworks, reporting dashboards, and data-driven campaign optimization processes.

• Identify and establish partnerships with high-impact global influencers, agencies, and strategic partners.

• Collaborate with global and local marketing, PR, brand, performance, and business development teams to ensure consistent brand messaging and effective campaign execution.

Working terms

• Master cutting-edge technologies and become an expert in the most innovative industry.

Work with the Fintech of the Future:

• Develop your skills in digital finance and shape the global market.

Take Your Professionalism to the Next Level:

• Gain unique experience and be part of global transformations.

Drive Innovations:

• Influence the industry and contribute to groundbreaking solutions.

Join a Strong Team:

• Collaborate with top experts worldwide and grow alongside the best.

Work-Life Balance & Well-being:

• Modern equipment.
• Comfortable working conditions, and an inspiring environment to help you thrive.
• 24 calendar days of paid leave.
• Additional days off for national holidays.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field.

Let’s Build the Future Together!

WhiteBIT offers all candidates an equal opportunity to join the team. All hiring decisions are made without regard to race, national origin, gender identity or sexual orientation, age, religion, disability, medical condition, marital status, familial status, veteran status, or any other legally protected characteristic of an individual.