Industry Principal – Restaurant

Numerator; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

A leading company is seeking a senior-level Industry Principal – Restaurant to shape their go-to-market strategy specifically within the restaurant sector. This pivotal role involves engaging senior-level stakeholders, driving market strategy, and leveraging deep industry expertise to generate leads and business insight.

Benefits

High-growth company with dynamic impact

Collaborative and innovative cross-functional team

Qualifications

• 10+ years of experience in the restaurant industry, focusing on consumer insights and marketing strategies.
• Strong network within Limited and Full Service restaurant brands.
• Experience with behavioral insights and data solutions is a plus.

Responsibilities

• Drive go-to-market strategy for the restaurant sector.
• Engage with senior contacts at restaurant chains.
• Develop thought leadership content on consumer trends.

Skills

Consumer insights

Marketing and brand strategy

Business development

Consulting

Communication

Storytelling

Network within restaurant industry

Job description

We are seeking a senior-level Industry Principal – Restaurant to shape and drive Numerator’s go-to-market strategy within the restaurant sector. This leader will serve as the face of Numerator in the Limited Service and Full Service restaurant segments, leveraging deep industry expertise to build relationships, generate leads, and translate Numerator’s capabilities into real business value for clients and prospects.

What you'll do:

Go-To-Market Leadership

• Drive Numerator’s Go-To-Market strategy and positioning for this key growth vertical for the company

• Serve as the primary restaurant industry subject matter expert (SME) within Numerator

• Collaborate with Sales, Marketing, and Product teams to develop and refine go-to-market strategies

• Identify high-value prospects and help generate qualified leads for the sales team

Client & Prospect Engagement

• Engage directly with senior-level contacts at restaurant chains, and their distributors and suppliers

• Translate Numerator’s behavioral and survey capabilities into tailored insights that address client business objectives

• Support sales efforts by delivering compelling narratives around guest behavior, menu choices, visitation patterns, and competitive performance

Thought Leadership & Brand Representation

• Drive Numerator’s visibility and presence in this vertical by partnering with marketing, solutions consulting, and other departments as necessary

• Represent Numerator at key industry conferences, panels, webinars, and trade associations

• Develop thought leadership content (e.g., whitepapers, blogs, presentations) on consumer trends and traffic-driving strategies in the restaurant space

• Stay ahead of restaurant industry dynamics and use insights to guide internal and external conversations

• 10+ years of experience in the restaurant industry (either brand-side or supplier-side), with a focus on:

  • Consumer insights

  • Marketing and brand strategy

  • Business development or consulting

• Deep expertise in what drives guest traffic, loyalty, and purchasing behavior

• Strong network within the restaurant industry—especially Limited and Full Service brands

• Exceptional communication and storytelling skills; comfortable engaging senior stakeholders

• Proven ability to align data solutions with business needs and drive revenue opportunities

• Experience using or selling marketing research tools, syndicated data, or behavioral insights a plus

Nice to haves:

• Background working with data platforms like POS, loyalty, CRM, or third-party research providers

• Experience with restaurant analytics platforms, guest feedback tools, or digital engagement solutions

• Thought leader in the restaurant space with past speaking or publishing credentials

What we offer you:

• Join a high-growth company redefining how brands understand the modern consumer

• Be part of a passionate, cross-functional team that values innovation and execution

• Make a direct impact by shaping our approach in one of the most dynamic consumer verticals