Industry Marketing Manager, Batch Industries

Seeq; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Seeq seeks an Industry Marketing Manager for Batch Operations to translate industry strategy into go-to-market plans, narratives, and field-ready programs. You’ll align with Industry Principals and Marketing teams to sharpen Seeq’s point of view and drive measurable pipeline in priority verticals.

You will shape messaging for pharmaceuticals, materials, specialty chemicals, food & beverage, and pulp & paper, develop industry assets, and ensure consistency while allowing vertical differentiation.

Job description

The Industry Marketing Manager for Batch Operations is responsible for turning Seeq’s industry strategy, industry solutions priorities, and market insights into focused go-to-market plans, industry narratives, and field-ready programs. This role sits at the intersection of batch industries’ expertise and commercial execution, helping Seeq bring a sharper point of view, clearer customer relevance, and stronger market impact across priority verticals.

This leader partners closely with the Industry Principals for Pharmaceuticals, Materials, and Specialty Chemicals, Industry Solutions Management, Product Marketing, Regional Marketing, Partner Marketing, Campaign Managers, Field Enablement, AI GTM, and Product Managers to ensure that industry priorities are translated into messaging, campaigns, content, enablement, and measurable pipeline outcomes.

1. Batch Industries Strategy Translation

• Translate batch industries strategy into executable go-to-market plans for priority verticals and segments like pharmaceuticals, specialty chemicals, food & beverage, materials and pulp & paper.
• Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry.
• Help shape industry-specific value stories that connect problem → offer → value → impact.
• Support the development of industry plans that align to Seeq’s broader product, industry solutions, and revenue priorities.
• Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning.

2. Batch Industries Messaging and Content Direction

• Develop and maintain batch industry-level messaging, narratives, and proof points that bring Seeq’s portfolio and industry solutions to life in the language of the market.
• Partner with Product Marketing to ensure product portfolio and narratives are adapted appropriately for industry audiences.
• Work with Industry Solutions Management to ensure offer framing, value articulation, and buyer relevance are clear by industry.
• Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points.
• Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed.

3. Campaign and GTM Alignment

• Partner with Regional Marketing, Partner Marketing, and ABM and Campaign Execution to turn industry priorities into coordinated campaign plans and target‑account motions.
• Help define industry campaign themes, content requirements, audience priorities, and