Individual Life Competitive Intelligence Senior Consultant (Hybrid)

Securian Financial Group; United States; On-site; USD 111,300 - 207,800; Full time

Benefits offered by this job

Paid time off

Nine holidays

401(k) retirement plan

Pension plan

Job summary

Securian Financial Group is seeking a Life Competitive Intelligence Senior Consultant to own intelligence for the Individual Life market. You will guide product strategy, distribution effectiveness, and business growth by delivering expert analyses and actionable recommendations.

You will partner across Product, Actuarial, Underwriting, and Marketing to influence innovation and pricing, while mentoring team members and advancing CI practices.

Qualifications

• Bachelor's degree or equivalent experience.
• 7+ years in competitive intelligence, market intelligence, product development, strategic planning, consulting, or related life insurance disciplines.
• Deep knowledge of life insurance product mechanics, underwriting, distribution channels, market dynamics, and competitor strategies.
• Demonstrated ability to influence senior leaders and drive business decisions through strategic recommendations.
• Strong analytical, written and verbal communication, and presentation skills.
• Proven ability to lead complex projects and navigate ambiguity.
• Experience presenting to executive leadership and external audiences.
• Advanced proficiency with competitive intelligence methodologies and analytical tools.

Responsibilities

• Serve as the senior competitive intelligence advisor for the Individual Life business, informing decision-making and investments.
• Monitor industry trends, competitor activities, and the end-to-end competitive landscape to anticipate shifts.
• Synthesize market intelligence into executive recommendations shaping strategy and roadmaps.
• Develop executive analyses, reports, and presentations and cultivate industry relationships.
• Collaborate across Product, Actuarial, Underwriting, Distribution, and Marketing to influence innovation and pricing.
• Lead market and competitive assessments to identify opportunities for new products and enhancements.

Skills

Competitive intelligence

Market intelligence

Strategic planning

Executive communication

Influence senior leaders

Mentoring

Cross-functional collaboration

Analytical skills

Education

Bachelor's degree or equivalent experience

Tools

PowerPoint

Excel

BI tools

Data visualization

Job description

At Securian Financial, the internal title for this position is Business Development SrConsultant. This role is part of the Competitive Intelligence & Product Consulting team within Individual Solutions, focusing on the Individual Life market.

Overview

The Life Competitive Intelligence Senior Consultant is the strategic owner of life insurance competitive intelligence and industry insights for Individual Solutions. The role provides expert analysis, thought leadership, and actionable recommendations that inform product strategy, distribution effectiveness, and business growth initiatives. An associate in this position will identify market opportunities, evaluate competitive threats, influence product and business decisions, and ensure Securian maintains a strong understanding of the life insurance marketplace and competitive landscape. The position is a trusted advisor to business leaders and strategic partners, strengthening intelligence capabilities, mentoring team members, and advancing competitive intelligence practices across the organization.

Responsibilities

• Serve as the senior competitive intelligence advisor for the Individual Life business, providing proactive market, competitor, and industry intelligence that informs executive decision‑making, strategic planning, and investment priorities.
• Proactively monitor industry trends, competitor activities, and the end‑to‑end Individual Life competitive landscape to anticipate market shifts, identify opportunities and risks, and recommend strategic responses.
• Synthesize complex market intelligence into executive recommendations that influence business strategy, product roadmaps, distribution priorities, and investment decisions.
• Develop executive‑level analyses, reports, and presentations while cultivating key industry relationships that strengthen market awareness and competitive intelligence.
• Partner across Product, Actuarial, Underwriting, Distribution, Marketing, and other business areas to influence product innovation, underwriting strategy, illustration competitiveness, customer value, and market differentiation.
• Lead market and competitive assessments to proactively identify opportunities for new products & enhancements, underwriting innovation, pricing strategy, distribution, digital experiences, and customer value creation.
• Develop strategic business cases and recommendations that support product strategy, lifecycle management, governance decisions, and ongoing market competitiveness.
• Ensure product and underwriting strategies are informed by customer needs, emerging market trends, and competitive dynamics.
• Serve as a trusted competitive intelligence advisor to distribution leadership, relationship managers, and strategic partners by providing insights that strengthen sales effectiveness, market positioning, and business growth.
• Develop and deliver executive presentations, competitive positioning, educational resources, and thought leadership that enhance product knowledge, market awareness, and sales readiness.
• Influence distribution and sales strategies through forward‑looking insights on competitive advantages, customer needs, emerging market trends, and evolving distribution opportunities.
• Support strategic product launches, partner engagements, industry conferences, and key business initiatives while representing Securian as a knowledgeable industry resource.
• Advance research methodologies, analytical frameworks, knowledge management, and intelligence best practices within the competitive intelligence function.
• Drive continuous improvement of competitive intelligence capabilities through emerging technologies, artificial intelligence, advanced analytics, and innovative research methodologies.
• Mentor and coach team members, strengthening analytical capabilities, sharing expertise, and fostering strategic thinking.

Travel

Ability to travel as needed to support product launches, distribution partner meetings, industry events, and other strategic business initiatives. Series6 and/or7 licenses may be required.

Hybrid Work

Securian Financial believes in hybrid work as an integral part of our culture. Associates work both virtually and in our offices. If you are in a commutable distance (90 minutes) you’ll join us 3days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.

Salary

The estimated base pay range for this job is: $111,300.00 - $207,800.00. Pay may vary depending on job‑related factors and individual experience, skills, knowledge, etc.

Benefits

• Paid time off: flexible PTO program with additional time earned the longer you stay.
• Leave programs: parental leave, caregiver leave, bereavement, and military leave.
• Holidays: nine company‑paid holidays.
• Company‑funded pension plan and a 401(k) retirement plan with up to 10% company contribution tied to performance.
• Health insurance: medical, dental and vision coverage for associates and eligible family members from the first day of employment.
• Volunteer time: company‑sponsored events, volunteer paid time off, dollar‑for‑dollar matching gift program.
• Associate Resource Groups: Environmental Health & Sustainability, Mental Wellness and Disability, Pride, Young Professionals, Multicultural, Women and Allies, Servicemember.

Preferred Qualifications

• Experience developing training materials, mentoring team members, or facilitating knowledge‑sharing initiatives.
• Knowledge of advisor behavior, consumer trends, and emerging technologies affecting the life insurance industry.
• Experience building relationships with distributors, reinsurers, industry organizations, or strategic partners.
• Industry designations such as CLU, ChFC, FLMI, CFP, or similar.

Qualifications

• Bachelor's degree or equivalent experience.
• 7+ years of experience in competitive intelligence, market intelligence, product development, strategic planning, consulting, or related life insurance disciplines.
• Deep knowledge of life insurance product mechanics, underwriting, distribution channels, market dynamics, and competitor strategies.
• Demonstrated ability to influence senior leaders and drive business decisions through strategic recommendations.
• Strong analytical skills with the ability to synthesize complex information into actionable business insights.
• Exceptional written, verbal, presentation, and facilitation skills.
• Proven ability to independently lead complex projects and navigate ambiguity.
• Strong relationship management skills with the ability to build credibility across leadership teams and cross‑functional stakeholders.
• Experience presenting to executive leadership and external audiences.
• Advanced proficiency with competitive intelligence methodologies, market research, benchmarking, and analytical tools.

Equal Employment Opportunity

Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at [e-mail], by telephone 651‑655‑5522 (voice), or 711 (Relay/TTY). Securian Financial is a drug‑free workplace.