Incident Response Product Marketing Lead

Datadog; San Francisco (CA); Hybrid; USD 123,000 - 164,000; Full time

Benefits offered by this job

Generous benefits

Stock equity (RSUs)

Career development

Mentor programs

Inclusive workplace culture

Job summary

Datadog Incidents Response, part of the Datadog platform, is seeking a Product Marketing Manager to shape go-to-market strategy for new products and features and to craft content that empowers our sales and partner teams.

In this role you will collaborate across Product, Sales, Marketing, and Enablement to launch features with strong messaging, develop compelling demos and blogs, and lead campaigns across webinars, paid media, and events while driving customer-focused storytelling and growth.

Qualifications

• Experienced in product marketing, go-to-market strategy, or related roles (typically 3+ years) marketing highly technical products.
• Comfortable operating in a fast-paced, cross-functional environment with stakeholders across Product Management, Sales, Marketing, and Enablement.
• Strong written and verbal communicator with experience creating compelling content and delivering presentations.

Responsibilities

• Drive the go-to-market strategy for Datadog Incident Response products, such as Incident Management, On-Call, and Incident AI as an expert of your product area.
• Launch new features with compelling messaging and positioning, developing assets such as slide decks, blogs, product demos, webinars, and solution briefs.
• Develop high-impact sales enablement assets (battlecards, pitch decks, demos) grounded in deep market and competitive insights.
• Partner with cross-functional teams to execute campaigns across webinars, paid media, organic channels, and sponsored events.
• Drive customer marketing initiatives including case studies, testimonials, and storytelling that showcase customer value and outcomes.
• Identify new growth opportunities and creative ways to accelerate adoption and expansion of Incident Response products.
• Lead cross-team projects when opportunities arise.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Content creation

Sales enablement

Job description

Datadog Incidents Response, part of the Datadog platform, is seeking a Product Marketing Manager to shape go-to-market strategy for new products and features and to craft content that empowers our sales and partner teams.

In this role you will collaborate across Product, Sales, Marketing, and Enablement to launch features with strong messaging, develop compelling demos and blogs, and lead campaigns across webinars, paid media, and events while driving customer-focused storytelling and growth.