In-House Brand & Design Lead — Platform Narrative

DataCore Software; Fort Lauderdale (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

DataCore Software is seeking a creative leader to build and run an in-house brand and design engine, owning the platform narrative and quality across touchpoints. You’ll manage one designer and coordinate freelance support, setting taste, brand judgment, and the overall output bar.

Ideal candidates bring 8+ years in brand leadership, a strong portfolio, hands-on craft with Figma and Canva, and experience building scalable in-house teams for B2B technology.

Qualifications

• 8+ years in brand or creative leadership, ideally B2B technology.
• A portfolio that shows range and a high craft bar.
• Hands-on, expert-level craft with modern creative tools, Figma, Canva, and AI-assisted design tools, not the traditional Adobe stack alone.
• US-based.
• Bachelor’s degree, or equivalent practical experience.

Responsibilities

• Build the brand identity and design system from the ground up, including a refresh of corporate positioning, and own the quality bar across every touchpoint.
• Lead creative for the platform narrative, DataCore Days, and demand campaigns.
• Build a lean in-house model, leading one direct report and a bench of external freelance support, reducing reliance on outside agencies.
• Raise the fidelity of customer- and channel-facing work well above today’s standard.
• Partner with product marketing so creative serves the story and the outcomes.
• Direct your direct report, an in-house designer, and coordinate external freelance support as needed for surge capacity.

Skills

Brand leadership

Portfolio

Figma

Canva

AI design tools

Team leadership

Education

Bachelor's degree or equivalent

Tools

Figma

Canva

AI design tools

Job description

DataCore Software is seeking a creative leader to build and run an in-house brand and design engine, owning the platform narrative and quality across touchpoints. You’ll manage one designer and coordinate freelance support, setting taste, brand judgment, and the overall output bar.

Ideal candidates bring 8+ years in brand leadership, a strong portfolio, hands-on craft with Figma and Canva, and experience building scalable in-house teams for B2B technology.