Implementation Specialist, Expansions

Fora Travel; New York (NY); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance (including an option

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

Job summary

Fora is seeking an Implementation Specialist to scale our RevOps & Martech stack for international markets and new business lines like Cruises. You’ll localize HubSpot, Hightouch, and related tools, manage migrations, and ensure teams actually use the systems.

You’ll build repeatable playbooks and enablement docs in collaboration with GTM Ops. Based in our New York City office, you’ll be the first point of contact for market requests and drive end-to-end migrations, access governance, and user

Qualifications

• 3+ years in marketing operations, revenue operations, or systems implementation.
• Hands-on HubSpot/Salesforce configuration experience (properties, workflows).
• Hands-on experience with an ESP such as Braze or Iterable.
• Hands-on experience with Segment/Hightouch or another composable CDP tool.
• Experience leading at least one tool migration or multi-team rollout end to end.
• Experience writing enablement documentation or training for non-technical teams.

Responsibilities

• Extend and localize our core stack (HubSpot, Hightouch, broader stack integrations) for International, Cruises, and future business lines.
• Provide day-to-day support and break-fix for non-US markets and BUs across sales systems, marketing automation, routing, forms, Sales Hub, and SDR queues.
• Make hands-on HubSpot changes for BU needs, such as properties, workflows, and configuration, and build funnel improvements that optimize the current system.
• Drive lateral tool migrations across teams, owning adoption team by team through to completion.
• Serve as the first point of contact for market and BU requests for access, migration, or a separate instance, and evaluate each against our warehouse-first, one-system-of-record architecture, in partnership with GTM Operations and RevOps.
• Enable BU teams to build their own audiences, emails, and channels in Hightouch, and maintain always-on enablement documentation.
• Inventory in-flight migrations and BU requests, and build a standard intake process and build a repeatable playbook.

Skills

Marketing operations

Revenue operations

Documentation / enablement writing

Project leadership

Cross-functional collaboration

Analytical thinking

Tools

HubSpot

Salesforce

Braze/Iterable

Segment/Hightouch

Job description

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.

Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About The Role

Fora is continuing to grow beyond its core US business into new markets like the UK and into new business lines like Cruises. Each one needs to run on the same foundation: HubSpot, Hightouch, and broader tooling ecosystem. As an Implementation Specialist on the RevOps & Martech team, you'll adapt what our core GTM Operations teams build to what each market and business unit needs to operate, and keep those systems running day to day. You'll also drive tool migrations across teams, so success means teams are actually using the tools, not only that the systems are connected.

This is a chance to be part of how Fora builds an AI-native, warehouse-first stack, and to work directly with people across many functions. You'll be the first point of contact when a market or business unit needs access, a migration, or its own instance, and you'll evaluate each request against our architecture rather than solving it one-off. In your first six months, you'll build a repeatable playbook and always-on enablement documentation. Everyone at Fora works hands-on with frontier AI tools, and you'll learn to be AI-fluent by applying AI to real problems in your day-to-day work.

Key Responsibilities

• Extend and localize our core stack (HubSpot, Hightouch, broader stack integrations) for International, Cruises, and future business lines.
• Provide day-to-day support and break-fix for non-US markets and BUs across sales systems, marketing automation, routing, forms, Sales Hub, and SDR queues.
• Make hands-on HubSpot changes for BU needs, such as properties, workflows, and configuration, and build funnel improvements that optimize the current system.
• Drive lateral tool migrations across teams, owning adoption team by team through to completion.
• Serve as the first point of contact for market and BU requests for access, migration, or a separate instance, and evaluate each against our warehouse-first, one-system-of-record architecture, in partnership with GTM Operations and RevOps.
• Enable BU teams to build their own audiences, emails, and channels in Hightouch, and maintain always-on enablement documentation.
• Inventory in-flight migrations and BU requests, and build a standard intake process and build a repeatable playbook.

Requirements

• 3+ years in marketing operations, revenue operations, or systems implementation.
• Hands-on HubSpot/Salesforce experience making configuration changes (properties, workflows,
• Hands-on experience with an ESP such as Braze or Iterable.
• Hands-on experience with Segment/Hightouch or another composable CDP tool.
• Experience leading at least one tool migration or multi-team rollout end to end.
• Experience writing enablement documentation or training for non-technical teams (playbooks, how-to guides).

Strongly Preferred

• Experience with a warehouse-first stack (BigQuery, Snowflake, or similar).
• Travel or marketplace industry experience.

Compensation

Compensation for this role varies based on experience, with an indicative range of $110K–$140K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. There is no travel required for this role.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.