Impactful Paid Social Marketing Manager

TEGNA, Inc.; Washington; Ibrido; USD 100.000 - 130.000; Tempo pieno

Descrizione del lavoro

TEGNA Inc. is seeking a highly skilled Paid Marketing Manager - Social to scale social media campaigns and lead creative development and testing. You will own campaign strategy, execution, and performance optimization across Facebook, TikTok, LinkedIn, and other platforms.

The role requires extensive hands-on experience with paid social ecosystems, detailed targeting, budgeting, and rapid testing. Washington, DC or New York City are viable locations, with strong opportunities for impact and

Competenze

• 5+ years of experience managing paid social media campaigns.
• Proficiency with Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, and others.
• Deep understanding of paid social’s role in a broader digital marketing strategy.
• Knowledge of audience segmentation, retargeting, and full-funnel tactics.
• Experience collaborating with creative teams to develop high-performing assets.
• Strong skills in creative testing, A/B methodology, and optimization cycles.
• Analytical mindset with ability to read dashboards and attribution data.
• Excellent communication to present findings to leadership.

Mansioni

• Develop and implement paid social media strategies aligned with marketing goals to drive traffic, engagement, and conversions.
• Plan, execute, and manage paid media buys across platforms including Facebook, TikTok, LinkedIn, and emerging networks.
• Set up campaigns with targeting, budgets, bids, and creative variations; monitor daily and adjust as needed.
• Collaborate with internal creative teams to produce high-performing assets for social and cross-channel use.
• Build testing roadmaps (A/B, multivariate) and translate results into actionable recommendations.
• Monitor CAC/CPA, ROAS, and other metrics; optimize budgets, audiences, and creative mix.
• Refine dashboards, measurement strategies, and attribution with analytics teams.

Conoscenze

Paid social

Facebook Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Creative development

A/B testing

Analytics

Cross-platform marketing

Strumenti

Kochava

AppsFlyer

Google Analytics

Sprinklr

Descrizione del lavoro

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

About the Role:

We’reseekinga highly skilledPaid Marketing Manager -Socialwith deep hands-on experience inscaling social mediacampaignsand a strong background in creative development and testing. This role requires someone whohas an extensive understanding of the paid social ecosystem, including campaign strategy, execution, and performance optimization. The ideal candidate will have experience placing and managing media buys on platforms like Facebook, Instagram, TikTok, LinkedIn, and others, with the ability to deliver measurable results.

Responsibilities:

Campaign Strategy and Execution:

• Develop and implement paid social media strategies that align with broader marketingobjectives, focusing on driving traffic, engagement, and conversions.
• Plan, execute, and manage paid media buys across platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and emerging social platforms.
• Set up campaigns with detailed targeting parameters, budgets, bidding strategies, and creative variations.
• Monitor campaigns daily to ensure performance goals are met, adjusting bids and strategies as needed.

Creative Development & Testing:

• Partner closely with internal creative teams to concept, brief, and develop high-performing assets tailored forsocialand cross-channel use.
• Providedata-driven insights to influence creative direction, messaging, and visual strategy.
• Build structured A/B and multivariate testing roadmaps, including creative rotations, variant testing, messaging frameworks, and placement-level analyses.
• Translate testing results into actionable creative and channel recommendations.

Performance Optimization & Analysis:

• Monitor pacing, CAC/CPA efficiency, ROAS, retention, and device-level performance daily.
• Analyze in-platform metrics and downstream engagement tooptimizebudgets, bids, audiences, and creative mix.
• Work with analytics teams to refine dashboards, measurement strategies, and attribution frameworks.
• Run experiments across audiences, creatives, and placements to systematically improve efficiency.

Cross-Functional Partnership:

• Collaborate with analytics, product, engineering, and creative teams to align efforts across acquisition, retention, and monetization.
• Influence creative and product roadmaps through insights and performance trends.
• Communicate findings and recommendations clearly to leadership and peer teams.

Operational Excellence:

• Ensureaccuratecampaign setup, trafficking, tagging, and QA across allsocialcampaigns.
• Maintain documentation of campaign learnings, testing frameworks, and optimization decisions.
• Ensure data integrity across MMPs, attribution systems, and platform dashboards.

Qualifications:

• 5+ years of experiencemanaging paid social media campaigns.
• Proficiencyin using social media ad platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, and others.
• Deep understanding of paid social media’s role within the broader digital marketing landscape.
• Knowledge of audience segmentation, retargeting strategies, and full-funnel paid social tactics.
• Experience working closely with creative teams to develop high-performing assets.
• Strong understandingof creative testing principles, A/Bmethodology, and the creative optimization cycle.
• Sharpanalytical mindset with experience reading dashboards, performance reports, and attribution data.
• Excellent communication skills with the ability to simplify complex findings.
• Capable of thriving in a fast-paced, multi-project, high-growth environment.
• Experience with cross-device attribution (mobile ↔ OTT).
• Familiarity with MMPs(e.g.,Kochava orAppsFlyer) andanalytics/reporting tools (e.g., Google Analytics, Sprinklr, or similar).
• Background in media, streaming, subscription services, or app growth. #LI-MS1

Pay Range

$100,000 - $130,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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