iGaming Web Content Writer

BetMGM LLC; United States; Remote; USD 62,000 - 82,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with company match

Flexible paid time off

Professional development reimbursement

Remote work

Job summary

BetMGM LLC is seeking an iGaming Web Content Writer for a remote role in the United States. You will research and write blog content on casino and iGaming topics, delivering high-quality, SEO-friendly material.

The role demands producing a steady volume of content (minimum of 20 long-form articles/month), creating shorter pieces for timely queries, and collaborating with CRM, partnerships, social media, and SEO teams to maximize organic exposure.

Qualifications

• Minimum three years of professional content writing in gaming (Casino/iGaming) domain.
• Experience publishing in WordPress.
• Proficient in AP Stylebook.
• Basic SEO knowledge and keyword research understanding.
• Strong cross-functional coordination across departments.

Responsibilities

• Produce at least 20 in-depth blog articles per month on casino and iGaming topics.
• Create shorter articles addressing targeted user searches and timely coverage.
• Develop keyword-focused page copy and contribute to digital content projects.
• Collaborate with stakeholders (CRM, partnerships, social media, SEO) to amplify content.
• Draft video scripts and interactive content as needed.

Skills

AP Stylebook

WordPress

SEO basics

Content writing

Communication skills

Project management

Google Analytics (basic)

Data-driven mindset

Education

Journalism or English or related field

Tools

BeFunky

Photoshop

Job description

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Opportunity

As an iGaming Web Content Writer you will support the objectives of the web content team by researching and writing blog content on a variety of casino and iGaming topics. Recurring subjects may include, but are not limited to, the following: Slots, Table Games (blackjack, roulette, craps, baccarat, etc.), Live Dealer Games, Variety and Arcade Casino Games, Game guides and informational pieces, Game strategies and tips, Game roundups by theme and type, Game releases and news, and Operator information, such as casino bonuses and promotions Regardless of subject, high-quality content should be clear, informative, engaging, and optimized for organic search.

The iGaming Web Content Writer should deliver a variety of effective content and drive content diversity on the site. The role is responsible for producing a steady volume of SEO-driven content that supports BetMGM’s organic search strategy and broader content goals. This includes writing and publishing a minimum of 20 in-depth blog articles per month across casino and iGaming topics, developing shorter articles that address targeted user search queries or support timely coverage of BetMGM and MGM Resorts casino events, creating keyword-focused page copy, and contributing to one-off digital content projects such as video scripts, interactive tools, and related content initiatives.

The iGaming Web Content Writer may also be asked to look for opportunities to collaborate with other stakeholders either inside or outside of the BetMGM company structure to advance the goals of the web content team and BetMGM as a whole. They may include the following:

• Developing strategic content initiatives with other members of the web content team, specifically around premium casino game launches
• Participate in strategic planning on how to amplify existing content and promote pillar company initiatives
• Fulfilling requests from teams inside or outside of digital marketing (CRM, partnerships, etc) for specific copy needs
• Cooperating with the social media team to leverage popular or trending content in dynamic spaces
• Partnering with the SEO Analyst to optimize new or existing blog articles and maximize their organic exposure
• Aligning with external partners like TMI on important content development projects
• Able to identify topics for casino DPR (digital PR) led activities.
• Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Qualifications

• Three years minimum experience in a professional role writing high-quality content within the gaming industry, specifically under the Casino or iGaming vertical, is required. Expertise in the US online casino space is preferred.
• Journalism, English, or another relevant field.
• Must be proficient in AP Stylebook.
• Minimum three years of experience publishing in WordPress.
• Beginner-to-intermediate SEO knowledge is preferred, including basic understanding of keyword research, optimization, and internal linking practices.
• Experience working in large organizations, coordinating, and liaising with multiple departments and stakeholders.
• Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams.
• Experience presenting online and in person.
• Basic knowledge of Google Analytics preferred.
• Good communication, analytics, project management, writing, copywriting, article ideation, and organizational skills.
• Assist in operational tasks when needed, including data entry, sourcing photos, editing, and presentation decks.
• Excellent analytical, proactive, and communication skills with a data-driven mindset.
• Ability to maintain a professional demeanor and desire to continuously improve and develop professionally.
• Willingness to learn and/or familiarity with AI tools and platforms is a plus.
• Basic photo editing skills using tools like BeFunky and/or Photoshop are a plus.

This is a remote position.

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Compensation

The pay range for this position is as follows:

61,800.00--82,300.00

Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.

About BetMGM

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations- MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

If you need assistance or accommodation with your application due to a disability, you may contact us at [e-mail].

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

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