Ice Cream B&J Assistant Brand Manager, NA

ENGINEERINGUK; South Burlington (VT); Hybrid; USD 69,000 - 105,000; Full time

Job summary

Join a leading ice cream company dedicated to creating extraordinary experiences. As an Assistant Brand Manager, you'll collaborate with diverse teams to drive innovative marketing strategies and product launches. This role emphasizes creativity, analytical thinking, and project management skills, enabling you to contribute to a brand that values social responsibility and consumer engagement. With a focus on career growth and a supportive culture, this position offers a unique opportunity to shape the future of ice cream while making a positive impact in the world. Be part of a dynamic team that believes life tastes better with ice cream.

Benefits

Health Insurance

Retirement Savings Benefits

Paid Vacation

Flexible Working Arrangements

Parental Leave

Employee Assistance Programme

Mental Health Support

Training and Development Programs

Wellness Checks

Agile Working

Qualifications

• 3-5 years' experience in marketing or brand management.
• Proven ability to work effectively in cross-functional teams.
• Strong organizational and time management skills.

Responsibilities

• Drive shopper marketing strategy and manage budgets.
• Own the development and execution of brand marketing plans.
• Partner with cross-functional teams to optimize product launches.

Skills

Marketing

Project Management

Analytical Skills

Creative Thinking

Communication Skills

Education

Bachelor of Science in Business or Marketing

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Project

Microsoft Word

Job description

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Ice Cream B&J Assistant Brand Manager, NA

Employer Unilever Location South Burlington, Vermont, United States Salary Competitive Closing date 31 May 2025

View more categories View less categories Sector Marketing, Advertising and PR Role Assistant Contract Type Permanent Hours Full Time

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Ben & Jerry's, Breyers, Magnum, Talenti, Popsicle, Good Humor, Klondike, and Yasso. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever's other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments - and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

Ben & Jerry's is looking for a creative, driven, empathic, analytical, and organized Assistant Brand Manager to join our mission and use our business to create progressive change in the world while making the best possible ice cream.

This position will primarily work with the Senior Brand Operations Manager to deliver shopper marketing strategy (traditional, omni and ecommerce), brand performance analytics, NPD innovation for Mexico, in market activations that drive awareness and conversion, product marketing expertise for key extensions beyond the pint, and day to day responsibilities on the US Brand Marketing team.

The role will require expert project & timeline management skills and require close interaction with Brand, R&D, operations, integrated marketing, graphic design, supply chain, procurement, finance, legal and regional brand teams, to deliver products on time and in full in country with continued in-market support and optimization. Responsibilities encompass key aspects of the business including Product, Packaging, Proposition, Pricing, Promotion & Placement across the complete B&J's Americas portfolio. We are looking for a candidate who is comfortable to work collaboratively & autonomously, cross functionally, and across global regions to deliver Marketing programming and innovation to agreed timelines.

Essential Duties and Responsibilities:

This role includes the following duties and responsibilities, but additional requirements may be assigned as needed. Working with the Head of Marketing Operations, North America to drive insights into action, lead strategic planning and creative programming, and partner cross-functionally to influence key growth pillars for Ben & Jerry's.

Our goal is to drive business growth and value by building lasting relationships with our fans through our amazing ice cream and our values-led business model. You will do this by driving awareness and trial of new products, engaging fans with our brand across the marketing funnel, and developing compelling tools & stories for our customers. This role will demonstrate leadership in progressive values and deliver the fun and irreverence that define Ben & Jerry's.

• SHOPPER MARKETING
  • Develop shopper marketing strategy from brand JTBD and hold teams accountable to delivery on strategy and represent the brand in accordance with our guidelines.
  • Own and managed the shopper marketing budget for traditional retailers, omni & eCommerce retailers.
  • Partner across retailers, brand marketing, creative, shopper marketing teams and digital to strategically determine shopper marketing programs.
  • Understand lessons learned and track programs with cross-functional teams to incorporate insights into programming for better ROI's.

• GO-TO-MARKET & IN-MARKET PLANNING, EXECUTION & OPTIMIZATION
  • Own the development and execution of Brand Marketing Plans and Innovation Launch Plans for Ben & Jerry's Doggie Desserts, Mini Cups, Dough Chunks and other product extensions that fulfill marketing strategies, support the company's social mission and meet financial objectives for sales, gross margin and profitability
  • In partnership with Customer Strategy & Planning, support forecasting and planning for Ben & Jerry's Doggie Desserts, Mini Cups, Dough Chunks and other product extensions to minimize waste and deliver annual marketing targets.
  • In partnership with the Associate Brand Manager - North America & the Customer Strategy team, execute key deliverables of Ben & Jerry's annual Trade Toolkit and Innovation selling stories that support landing the brand's business strategies and innovation targets.
  • Manage timelines and program execution in cross-functional working groups with digital, brand, shopper, trade, web, and creative teams to ensure delivery of successful brand & product campaigns.

• CUSTOMER & CHANNEL
  • Partner with team to assess new opportunities in marketplace.
  • Support Customer deliverables such as Sales Samples, Packaging Samples, Product Information, Point of Sale development & execution, and meetings preparation and participation.
  • Partner with Customer Strategy and Planning team on Customer performance & opportunity assessments and recommended actions.
• INNOVATION: Support team to and deliver regional innovation project/s across multiple markets (Mexico, Caribbean etc.) bringing NPD or top selling classic items as export to launch in market. Will work very closely with innovation team, creative design, copy writer, R&D, TM, and legal to ensure in country and on pack regulatory and language requirements.
• BRAND: Exhibit commitment to the brand's social mission and help lead Marketing's contribution to delivering all three elements of Ben & Jerry's three-part mission statement.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor of Science degree in Business, Marketing or the equivalent

• 3-5 years' experience in marketing, new product development, brand management, or brand operations
• Proven ability as a creative thinker with experience working effectively in cross-functional teams
• Must possess excellent analytical abilities and strong project management skills
• Must have strong organizational and time management skills
• A real passion for brand, innovation and problem-solving
• A strong bias for action - and entrepreneurial business spirit
• Passionate about the consumer and can translate this to develop insightful innovation
• Experience or exposure working in a cross cultural or international environment preferred
• Ability to build networks remotely
• Excellent written & verbal communication skills
• Computer proficiency, especially Microsoft Excel, Word, Project & PowerPoint

Work Environment:

• Office environment, some repetitive motion required.
• Travel as needed, less than 20%.
• Hybrid, minimum two days in office per week, must be local to South Burlington, VT or Englewood Cliffs, NJ offices.

What We Can Offer You

Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Pay: The pay range for this position is $69,360 to $104,040. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

We take pleasure seriously. Join the Ice Cream team now!

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [e-mail]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Company

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts. The personal contribution you make means you feel good about what you do and proud that you have a career with a higher purpose. Be empowered to make a positive impact, by bringing your purpose into action.

Be a force for good. Unleash your curiosity and pioneering spirit to make our business win and grow. Use your confidence to challenge the status quo for the better, while you learn, grow and make a positive impact .

"Diversity & Inclusion is one of the things that we want Unilever to be famous for.

This means making sure our business is fair, attracting and retaining

the very best talent and helping them unlock their full potential."

Dove, Lipton, Ben & Jerry’s, Magnum, Lynx, Knorr, Surf. Our world-famous brands are totally different – and as people, so are we. Be surrounded by individually different but like-minded people who share your values, commitment and desire to start or pursue a career across different cultures and levels of seniority where you do good things every day. Bring your real self to work, here we combine our differences to achieve greater things.

Develop into your best self. Get inspired by leaders and peers and create life-shaping experiences for yourself. Unilever offers an inspirational working environment where you will be mentored and nurtured by bright minds and purpose-led leaders. Use your skills and knowledge, and the tools we provide you to experience all that Unilever can offer across brands and around the world. You have the ability to craft a flexible – and global – career.

Our policies & flexible working

At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.

These policies and practices include:

• Agile working, which gives employees the possibility to work remotely and flex their own hours, whilst ensuring business needs are met.
• Flexible working arrangements including, but not limited to, part-time and job share opportunities.
• Enhanced leave policies - all employees taking maternity or shared parental leave have up to 16 weeks’ paid leave and some eligible employees can have up to 39 weeks’ paid leave. In addition, our Maternity & Paternity Services portal provides online resources to support employees at all stages of parenthood, as well as tailored guidance for line managers.
• Practical support including, nursery benefits and back-up care for parents and carers.
• A constant focus on wellbeing for employees, including regular health checks, mental health support and our Employee Assistance Programme.

We have a strong culture of mentoring, training and learning across the organisation, with a range of resources and initiatives available:

• Mentoring and coaching
• Leadership and general business skills training, including unconscious bias
• Learning for all, via access to internal and external resources
• Workshops which support personal and team development.

Our ambition: unlocking talent through disability inclusion

The World Health Organization estimates that there are one billion people in the world currently living with a disability. That’s about 15% of the global population, or 1 in 7 of us. And the statistics suggest that people living with disabilities are among the most marginalised populations in the world in terms of employment and educational opportunity.

Removing the barriers facing people living with disability is a priority for our business. It isn’t just the right thing to do – we believe that creating equality of opportunity will unlock a huge pool of talent. It also gets to the heart of the ambition to ‘leave no one behind’ – and could contribute to the five Sustainable Development Goals which explicitly reference disability and to the wider sustainable development agenda.

In 2018, we set ourselves global commitments to achieve by 2025:

• to be the number one employer of choice for people with disabilities, and
• to increase the number of employees with disabilities to 5% of our total workforce.

These are ambitious targets. They involve transforming the way we recruit and train our people. And they mean adapting both the way we work and our workplaces, so that we can support people with disabilities to reach their full potential.

"We cannot be an inclusive organisation unless we ensure that we have created the conditions

and the culture for people with a disability to thrive."

We are keen to find out about your talent, and offer the support you need.

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