Ice Cream B&J Assistant Brand Manager, NA

Unilever; Englewood Cliffs (NJ); Hybrid; USD 69,000 - 105,000; Full time

Job summary

Join a forward-thinking company as an Assistant Brand Manager, where you will play a pivotal role in shaping innovative marketing strategies for iconic ice cream brands. This dynamic position offers the opportunity to collaborate with cross-functional teams, manage budgets, and analyze performance metrics to drive brand growth and engagement. Embrace a culture that values creativity, diversity, and sustainability while making a positive impact in the snacking industry. If you're passionate about brand innovation and eager to contribute to a thriving organization, this is the perfect opportunity for you.

Benefits

Comprehensive benefits

Career development programs

Focus on sustainability

Inclusive culture

Qualifications

• 3-5 years of experience in marketing or brand management.
• Strong analytical and project management skills required.

Responsibilities

• Develop shopper marketing strategies and manage budgets.
• Track and analyze program performance to improve ROI.

Skills

Analytical Skills

Project Management

Creative Thinking

Communication Skills

Organizational Skills

Brand Management

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Job description

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business operates in a highly attractive category within the 1 trillion snacking and refreshment industry, growing consistently at a high pace. We have strong brand equities, including 5 of the top 10 selling brands such as Ben & Jerry’s, Breyers, Magnum, Talenti, Popsicle, Good Humor, Klondike, and Yasso. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, planned to separate from Unilever by November 2025.

Ice Cream has distinct characteristics from Unilever’s other businesses. As an independent company, we are committed to developing talent and fostering a diverse and inclusive culture. We offer ample career growth and exploration opportunities, supporting your development within the new organization. We look forward to building the next chapter of our Ice Cream history together.

The division aims to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. Our mission is to create the ultimate snacking company, cultivating growth, innovation, a founder and ownership mentality, and performance. We craft extraordinary ice cream experiences, transforming moments into lasting memories because life tastes better with ice cream.

About The Magnum Ice Cream Company

The Magnum Ice Cream Company focuses on growth—growing our business, our customers’ businesses, and our people’s careers. We believe growth begins with empowerment, encouraging our team to be innovative, responsible entrepreneurs who deliver amazing products and memorable moments while having fun.

With 19,000 experts and iconic brands like Wall’s, Cornetto, and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company, serving happiness for over 100 years. We are investing to unlock our full potential as a standalone entity, planned for completion before the end of 2025. We dream big but keep things simple to act fast.

Ben & Jerry’s is seeking a creative, driven, empathic, analytical, and organized Assistant Brand Manager to join our mission and use our business to create positive change while making the best ice cream possible. This role will primarily work with the Senior Brand Operations Manager to deliver shopper marketing strategies (traditional, omni, and e-commerce), brand performance analytics, NPD innovation for Mexico, in-market activations, and product marketing for key extensions beyond the pint. Responsibilities include project management, collaboration with cross-functional teams, and delivering marketing programs on time.

Essential Duties and Responsibilities

This role includes:

• Developing shopper marketing strategies based on brand JTBD and ensuring team accountability.
• Managing shopper marketing budgets for various retail channels.
• Partnering with retailers, brand marketing, creative, and digital teams to determine programs.
• Tracking and analyzing program performance to improve ROI.

And more responsibilities related to go-to-market planning, execution, optimization, customer and channel opportunities, innovation projects, and brand initiatives, all aimed at driving growth, engagement, and brand equity.

Qualifications

Candidates should have:

• Bachelor's degree in Business, Marketing, or related field.
• 3-5 years’ experience in marketing, product development, or brand management.
• Strong creative, analytical, and project management skills.
• Excellent communication and organizational skills.
• Passion for brand and innovation.
• Experience working in international or cross-cultural environments is preferred.

Work Environment

• Office setting with some repetitive motion.
• Travel less than 20% as needed.
• Hybrid work model, with at least two days in-office, located in South Burlington, VT, or Englewood Cliffs, NJ.

What We Offer

Competitive salary range, bonus eligibility, comprehensive benefits, inclusive culture, global reach, career development programs, and a focus on sustainability.

Pay: $69,360 to $104,040, based on experience and other factors.

Unilever is committed to diversity and inclusion and provides accommodations for individuals with disabilities during recruitment.