Hybrid Shopper Marketing Manager: Brand Activation

GALLO; Modesto (CA); Hybrid; USD 103,000 - 155,000; Full time

Job summary

GALLO, based in Modesto, CA, seeks an Associate Commerce Marketing Manager to transform brand strategy into compelling commerce marketing programs across on-premise, retail, and customer.com channels.

You will lead integrated activation plans with POS materials, digital experiences, partnerships, sales tools, hero creative, and activation guidelines, working with Customer Marketing, Brand Activation, and MarComm teams.

Qualifications

• Master's degree plus 3 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, processing engineering or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, processing engineering or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 3 years of Gallo experience reflecting increasing levels of responsibility.
• Required to travel up to 40% of the time to perform job duties.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, as listed in this job description.

Responsibilities

• Transform brand strategy and consumer insights into compelling commerce marketing programs that build awareness and inspire purchase across on-premise, retail, and customer.com channels.
• Create integrated activation plans for assigned brands or portfolios, bringing ideas to life through point-of-sale materials, digital experiences, partnerships, sales tools, hero creative, and brand activation guidelines.
• Lead brand activation through the Integrated Marketing Planning process, partnering with Customer Marketing, Brand Activation, DRIVE and Sales Planning, MarComm, Digital, and agency teams.
• Using customer and consumer insights, develop scalable, agile programs that respond to market opportunities, competitive shifts, and evolving restaurant, bar, and retail trends.

Skills

Analytical skills

Project management

Communication

Travel readiness

Education

Master's degree

Bachelor's degree

MBA

Job description

GALLO, based in Modesto, CA, seeks an Associate Commerce Marketing Manager to transform brand strategy into compelling commerce marketing programs across on-premise, retail, and customer.com channels.

You will lead integrated activation plans with POS materials, digital experiences, partnerships, sales tools, hero creative, and activation guidelines, working with Customer Marketing, Brand Activation, and MarComm teams.