Hybrid Senior Director, Oncology Brand Lead - Launch Ready

Bicara Therapeutics, Inc.; Boston (MA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Bicara Therapeutics seeks a Senior Director, Brand Lead – US to own and execute the US brand strategy and commercial plan for ficerafusp alfa in a transition-to-commercial context. This leader will drive positioning, messaging, and omnichannel execution with cross-functional partners, ensuring launch readiness.

Based in Boston with a hybrid schedule, this role requires deep oncology brand experience and strong leadership to drive a successful market introduction and continuing brand performance.

Qualifications

• 10+ years biopharma commercial experience, oncology preferred.
• Experience developing and executing US brand strategy for oncology products, including pre-launch/launch.
• Strong cross-functional leadership and agency management experience.
• Excellent strategic, analytical, communication, and project management skills.

Responsibilities

• Develop and execute the US brand strategy, positioning, messaging, and annual brand plan for ficerafusp alfa.
• Lead pre-launch and launch readiness activities, including Day 0 planning and cross-functional execution.
• Develop omnichannel engagement strategies and ensure consistent brand messaging across channels.
• Partner with Medical Affairs, Regulatory, Legal, Market Access, Sales, and Analytics to enable integrated execution.
• Lead day-to-day relationships with external agencies and manage the brand budget.

Job description

Bicara Therapeutics seeks a Senior Director, Brand Lead – US to own and execute the US brand strategy and commercial plan for ficerafusp alfa in a transition-to-commercial context. This leader will drive positioning, messaging, and omnichannel execution with cross-functional partners, ensuring launch readiness.

Based in Boston with a hybrid schedule, this role requires deep oncology brand experience and strong leadership to drive a successful market introduction and continuing brand performance.