Hybrid SEM Specialist: Powersports Paid Search Pro

COMOTO; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Comoto Holdings is seeking an experienced SEM Specialist to own paid search and shopping strategies for RevZilla, Cycle Gear, and J&P Cycles. You will manage multimillion-dollar budgets, optimize large product catalogs, and drive growth across Google and Bing in a fast-paced ecommerce environment.

Based in Philadelphia with a hybrid schedule (3 days in Navy Yard), you’ll partner with Analytics, Creative, and Merchandising teams to expand paid media across Display, Paid Social, and Video as

Qualifications

• 2–5 years in SEM & Shopping in ecommerce or retail.
• Proficient with Google Ads and Microsoft Advertising.
• Experience with bid management platforms (SA360, Skai).
• Advanced Excel skills; pivot tables and formulas.
• Experience with attribution, media mix modeling, and cross-device journeys.
• Experience with Display, Paid Social, or Video campaigns.
• SQL or data tooling such as Google Ads Scripting and BI platforms.
• Passion for motorcycles, ATVs, UTVs, or powersports culture.

Responsibilities

• Drive Paid Search & Shopping growth across Google, Bing, and other engines.
• Test and optimize creative ads and manage day-to-day pacing and bids.
• Manage multimillion-dollar budgets to maximize ROI.
• Maintain high workflow quality with self-QA and peer reviews.
• Collaborate with Analytics, Creative, Video, Merchandising, and Rider Support.

Skills

Paid search management

Data analysis

Excel

SQL

Google Ads

Microsoft Advertising

Bid management

Cross-functional collaboration

Project management

Attention to detail

Tools

SA360

Skai

Google Analytics

Tableau

Qlik

Job description

Comoto Holdings is seeking an experienced SEM Specialist to own paid search and shopping strategies for RevZilla, Cycle Gear, and J&P Cycles. You will manage multimillion-dollar budgets, optimize large product catalogs, and drive growth across Google and Bing in a fast-paced ecommerce environment.

Based in Philadelphia with a hybrid schedule (3 days in Navy Yard), you’ll partner with Analytics, Creative, and Merchandising teams to expand paid media across Display, Paid Social, and Video as