Hybrid-Remote Strategic Communications Lead

Blue Cross and Blue Shield of North Carolina; Durham (NC); Hybrid; USD 67,000 - 107,000; Full time

Benefits offered by this job

Work-life balance

Medical, dental, vision coverage

Parental leave and adoption support

Tuition reimbursement

401k with company match

Job summary

Blue Cross NC in Durham, NC is seeking a Communications Advisor to develop and execute strategic communications and engagement plans across internal, external, digital, and social channels. These efforts support business objectives and strengthen relationships with employees, media, leaders and community partners.

You will partner with communications colleagues, business partners, and subject matter experts, manage projects and timelines, monitor media coverage, and produce clear,

Qualifications

• Bachelor's degree and at least three years of experience in communications, public relations, journalism, marketing or a related field.
• In lieu of a degree, at least five years of experience in a related field.

Responsibilities

• Contribute to the development and execution of strategic communications and engagement plans that advance divisional and enterprise priorities.
• Develop an understanding of business objectives, emerging issues, stakeholder needs and target audiences, using research and analysis to identify communications risks and opportunities, elevate concerns when appropriate, and inform communications strategies, messaging, and recommendations.
• Produce, edit, and publish accurate, compelling, and audience-appropriate communications across internal, external, digital, and social channels.
• Coordinate communications projects from planning through execution, managing timelines, approvals, dependencies, and stakeholder expectations to keep work moving forward.
• Build productive relationships with communications colleagues, business partners, leaders, and subject matter experts to gather information, align communications approaches, and deliver consistent messaging.
• Support media relations activities, including monitoring and assessing incoming inquiries, initiating appropriate response and escalation protocols, coordinating and staffing interviews, and monitoring media coverage.
• Identify and develop compelling stories and proactive earned-media opportunities that support business objectives and advance organizational priorities.
• Help develop materials to prepare leaders and subject matter experts for media interviews, speaking engagements, and other stakeholder interactions.
• Support the management and continuous improvement of corporate communications channels and platforms, including content publishing, asset management, content reviews and other recurring communications activities.
• Support the management and continuous improvement of corporate communications channels and platforms, including content publishing, asset management, content reviews, performance monitoring, and the use of audience engagement insights to inform future communications approaches.
• Demonstrate flexibility, curiosity and a willingness to take on new challenges while maintaining high standards for quality, accuracy and timeliness.

Skills

Clear writing

Public relations

Stakeholder engagement

Project management

Education

Bachelor's degree

5+ years experience alternative

Job description

Blue Cross NC in Durham, NC is seeking a Communications Advisor to develop and execute strategic communications and engagement plans across internal, external, digital, and social channels. These efforts support business objectives and strengthen relationships with employees, media, leaders and community partners.

You will partner with communications colleagues, business partners, and subject matter experts, manage projects and timelines, monitor media coverage, and produce clear,