Hybrid PR Account Executive - Media & Influencers (Boston)

SHIFT; Boston (MA); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Generous PTO

Paid holidays

Summer hours

Annual recharge shutdown

Employee referral bonuses

Hybrid work environment

Monthly cell phone stipend

401k that vests day one

EAP with 24/7 counselors

Donation matching & PTO to volunteer

Career advancement opportunities

Outings & celebrations

Flexible spending accounts

Paid parental leave

Disability and life insurance

Tuition reimbursement

Inclusive, flexible environment

Recognition of wins

Job summary

SHIFT is seeking a Boston-based Account Executive with 2+ years of PR experience to drive consumer-brand storytelling across media, influencers, and social content. You’ll blend media relations with partnerships to boost visibility and relevance, while leveraging AI tools for research and analysis.

You’ll collaborate on pitches, editorial calendars, and on-brand content, working in a hybrid Boston-based agency environment with a focus on timely, high-quality work.

Qualifications

• 2+ years of PR, communications, or marketing experience.
• Interest in consumer brands, media, influencers, and digital culture.
• Agency experience preferred.
• Excellent writing and communication skills.
• Curiosity about AI and emerging platforms.

Responsibilities

• Build and maintain relationships with consumer, lifestyle, business, and media across New England and nationally.
• Develop timely pitches that tap into trends and cultural moments.
• Identify and activate influencer partnerships to amplify earned media.
• Monitor news and social platforms for opportunities.
• Write press materials, pitches, media alerts, and bylined articles.
• Collaborate on social-first and influencer-ready messaging.
• Use AI tools to support research, ideation, drafting, and analysis.
• Manage editorial calendars and campaigns.
• Measure results and contribute to coverage reports.
• Stay fluent in evolving platforms and consumer discovery.
• Draft social media calendars that are on-brand.
• Work with team to deliver high-quality, on-time work.
• Communicate proactively with managers.
• Manage billable time accurately.

Skills

PR experience

Media relations

Influencer partnerships

Excellent writing

AI curiosity

Collaborative mindset

Strong communication

Hybrid work adaptability

Tools

MuckRack

CreatorIQ

Qwoted

Sprinklr

Job description

SHIFT is seeking a Boston-based Account Executive with 2+ years of PR experience to drive consumer-brand storytelling across media, influencers, and social content. You’ll blend media relations with partnerships to boost visibility and relevance, while leveraging AI tools for research and analysis.

You’ll collaborate on pitches, editorial calendars, and on-brand content, working in a hybrid Boston-based agency environment with a focus on timely, high-quality work.