Hybrid Field Marketing Specialist – Programs & Leads

Hewlett Packard Enterprise; Alpharetta (GA); Hybrid; USD 72,000 - 164,000; Full time

Job summary

Hewlett Packard Enterprise is seeking a Field Marketing Specialist to support the North America Sales and Marketing team. The role emphasizes structured programs, lead management, and cross-functional collaboration across Sales, Product Marketing, and Operations in a fast-paced environment.

Ideal candidates bring 2+ years in marketing, events, or program management, with CRM/marketing automation experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Minimum 2+ years in marketing, communications, events or program management.
• Experience with CRM and marketing automation platforms is preferred.

Responsibilities

• Develop and execute internal communications and newsletters to keep teams informed of programs and events.
• Create customer-facing invitations, email campaigns, event communications, and follow-up messaging.
• Support executive communications and presentation development for internal and external audiences.
• Ensure messaging consistency across North America marketing programs.
• Develop field-ready assets to enable Sales before, during, and after events.
• Coordinate North America marketing programs spanning multiple sales segments.
• Drive timelines, stakeholder communications, and deliverables for field initiatives.
• Facilitate cross-functional collaboration between Sales, Field Marketing, and Operations teams.
• Track program milestones and ensure successful execution.
• Manage end-to-end lead processes and monitor lead flow from campaigns and events.
• Improve lead quality, response times, and conversion rates with Sales and Marketing Ops.
• Develop dashboards and reporting for program performance and ROI.
• Identify opportunities to improve lead management and nurture strategies.
• Provide operational support to North America Field Marketing leadership.
• Plan and execute customer events, roadshows, webinars, and sales meetings.
• Manage logistics, registrations, communications, and post-event follow-up.
• Maintain marketing calendars, planning documents, and trackers.
• Maintain program documentation, budgets, and tracking tools.
• Distribute regular reporting on performance and pipeline contribution.

Skills

Marketing experience

Event management

Program management

Lead management

CRM & marketing automation

Education

Bachelor’s degree in Marketing

Tools

Salesforce

Marketo

Eloqua

Photoshop

Canva

Job description

Hewlett Packard Enterprise is seeking a Field Marketing Specialist to support the North America Sales and Marketing team. The role emphasizes structured programs, lead management, and cross-functional collaboration across Sales, Product Marketing, and Operations in a fast-paced environment.

Ideal candidates bring 2+ years in marketing, events, or program management, with CRM/marketing automation experience.