Hybrid-Eligible Strategic Communications & Digital Campaigns Lead

Raise Your Hand Texas; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) Retirement plan

Disability insurance

Paid time off

Paid parental leave

Perks at Work Program

Hybrid work opportunities

Job summary

Raise Your Hand Texas seeks a Communications and Digital Campaigns Manager to lead integrated advocacy campaigns across digital channels and PR, driving public engagement and media visibility for Texas public education.

You will manage digital conversion journeys, automation, and analytics while collaborating with policy, advocacy, and communications teams to translate complex education policy into compelling content.

Qualifications

• Bachelor’s degree in marketing, communications, PR, journalism, or related field.
• 7+ years in strategic communications, digital marketing campaigns, or PR.
• 3+ years leading independent campaigns or managing external vendors.
• Hands-on proficiency with CRMs, Google Analytics, and mass email automation.
• Willingness to work long hours during the legislative session.

Responsibilities

• Design and optimize digital conversion journeys to grow grassroots networks and convert followers into advocates.
• Lead cross-channel media strategies across owned, earned, social, paid media.
• Analyze reports and ROI to optimize regional campaigns.
• Oversee mobile app user acquisition, content management, and user journeys.
• Collaborate with regional directors on event marketing and media opportunities.
• Develop multimedia content for websites, blogs, podcasts, and social channels.
• Manage contracts and vendor deliverables for communications programs.

Skills

Digital marketing campaigns

Mass email automation

Analytics and data synthesis

ROI-focused marketing

Project management

Strong writing and editing

Travel availability

CRM experience

Google Analytics

Content strategy

Education

Bachelor’s degree in marketing/communications/PR/journalism

Tools

CRMs

Google Analytics

Mass email platforms

In-house video creation tools

Job description

Raise Your Hand Texas seeks a Communications and Digital Campaigns Manager to lead integrated advocacy campaigns across digital channels and PR, driving public engagement and media visibility for Texas public education.

You will manage digital conversion journeys, automation, and analytics while collaborating with policy, advocacy, and communications teams to translate complex education policy into compelling content.