Hybrid Ecommerce Growth Director, Amazon & DTC

GU Energy Labs; Berkeley (CA); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Job summary

GU Energy Labs, based in Berkeley, seeks a Director of Ecommerce to lead online sales and digital marketing across Amazon, DTC, and retailers. You’ll craft strategy, grow revenue, and optimize the consumer online experience while guiding a high‑performing team.

This hybrid role requires weekly in‑office presence in Berkeley. The ideal candidate has 7+ years in ecommerce with leadership, P&L ownership, and success scaling nutrition brands online.

Qualifications

• 7+ years in ecommerce with leadership experience.
• Proven track record owning P&L.
• Experience growing nutrition/CPG brands online.
• Strong knowledge of Amazon Seller Central/Vendor Central.
• Proficiency with Shopify Plus and CRO tooling.

Responsibilities

• Develop and implement a comprehensive ecommerce strategy aligned with business goals to drive online revenue.
• Own day-to-day Amazon business including listings, pricing, inventory, and promotions; lead Amazon advertising to improve ROAS.
• Lead DTC/Shopify activities focusing on site optimization, merchandising, pricing, launches, and loyalty programs.
• Oversee omnichannel strategy ensuring consistent UX/UI and alignment with retail partners (Walmart, Target, Instacart).
• Maintain executive dashboards and manage ecommerce budget, P&L, and initiatives to boost profitability.

Skills

P&L ownership

Team leadership

CPG / nutrition experience

Amazon Seller Central / Vendor Central

Shopify Plus

Digital marketing analytics

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Shopify Plus

Google Analytics

Meta Ads

Amazon Ads

A/B testing tools

Job description

GU Energy Labs, based in Berkeley, seeks a Director of Ecommerce to lead online sales and digital marketing across Amazon, DTC, and retailers. You’ll craft strategy, grow revenue, and optimize the consumer online experience while guiding a high‑performing team.

This hybrid role requires weekly in‑office presence in Berkeley. The ideal candidate has 7+ years in ecommerce with leadership, P&L ownership, and success scaling nutrition brands online.