Hybrid Digital & Social Media Manager

Second Harvest Heartland; Brooklyn Park (MN); Hybrid; USD 83,000 - 90,000; Full time

Job summary

Second Harvest Heartland is seeking a Digital and Social Media Manager to lead paid media and organic social strategy, increasing awareness, engagement, and action among key audiences. This role serves as the organization’s subject matter expert for digital advertising and social media, owning strategy, execution, optimization, and measurement across paid and organic channels.

Working closely with Marketing, Creative, and Data teams, this role blends audience insights, compelling content, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5+ years of experience in digital marketing, paid media, social media, or related field.
• Hands-on experience managing and optimizing paid campaigns across Meta, Google, and TikTok platforms.
• Experience developing and executing organic social strategies across platforms, including short-form video.
• Strong understanding of audience segmentation, retargeting, and measurement.

Responsibilities

• Own paid media strategy and campaign execution across Meta, Google, TikTok, YouTube, LinkedIn, and other channels.
• Develop campaign strategies based on goals, audiences, budgets, timelines, and performance objectives.
• Determine channel mix, targeting, budget allocation, and flighting with prospecting and retargeting.
• Manage campaign budgets and performance, optimizing audiences, placements, and investments.
• Coordinate with Agencies and cross-functional partners to align campaigns with organizational priorities.

Skills

Digital marketing

Paid media management

Social media strategy

Campaign optimization

Analytics & reporting

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

YouTube

LinkedIn Ads

Job description

Second Harvest Heartland is seeking a Digital and Social Media Manager to lead paid media and organic social strategy, increasing awareness, engagement, and action among key audiences. This role serves as the organization’s subject matter expert for digital advertising and social media, owning strategy, execution, optimization, and measurement across paid and organic channels.

Working closely with Marketing, Creative, and Data teams, this role blends audience insights, compelling content, and