Web Specialist

Metropolitan Council; Saint Paul (MN); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Metropolitan Council in Minnesota is hiring a Web Specialist to manage the public website and intranet, ensuring content accuracy, brand consistency, and timely updates.

The role requires HTML/CSS knowledge, CMS administration (Umbraco/WordPress/Drupal), and accessibility testing to WCAG 2.1 AA standards. You will collaborate across Communications and IT to support digital campaigns and analytics-driven improvements.

Qualifications

• High school diploma/GED with six years of experience.
• Associate degree with four years of experience.
• Bachelor's degree or higher with two years of experience.

Responsibilities

• Publish content across the Council's website using the CMS.
• Coordinate with Digital Experience Manager and external partners.
• Enforce web content standards and governance.
• Conduct accessibility audits to WCAG 2.1 AA.
• Monitor analytics and improve navigation.
• Assist with content migration and CMS onboarding.
• Support digital campaigns and internal communications.
• Identify broken links and content gaps.
• Balance multiple projects and deadlines.

Skills

HTML/CSS basics

Plain-language writing

Cross-functional collaboration

Analytical thinking

Content management awareness

Education

Bachelor's degree or higher

Associate degree

High school diploma or GED

Tools

Umbraco

WordPress

Drupal

PowerBI

Tableau

Google Analytics

Siteimprove

SharePoint

Job description

We are the Metropolitan Council, the regional government for the seven-county Twin Cities metropolitan area. We plan 30 years ahead for the future of the metropolitan area and provide regional transportation, wastewater, and housing services.

We are committed to supporting a diverse workforce that reflects the communities we serve.

Communications

provides strategy and planning; digital user experiences; writing, editing, graphic design, and video production services; facilitates relations with a wide range of news media; provides information content, design and organizational framework for the Metropolitan Council’s public-facing website; and maintains an ongoing presence on social media.

How your work would contribute to our organization and the Twin Cities region:

The Web Specialist is a newly established role within the Digital Experience team, created to support the day-to-day management and maintenance of the Metropolitan Council's public-facing website and internal intranet sites. This is a technical communications role that blends content expertise, digital strategy, and web administration.

This position is eligible for a hybrid (both remote and onsite) telework arrangement. Candidate's permanent residence must be in Minnesota or Wisconsin. This position will create a six-month eligibility list for current and future openings.

• Manages the publishing of content across the Council's website using the content management system, ensuring accuracy, timeliness, and brand consistency.
• Serves as the centralized production resource for content requests from divisions across the organization.
• Coordinates with the Digital Experience Manager and external partners on technical updates and platform maintenance.
• Enforces web content standards, style guides, and governance protocols.
• Conducts accessibility audits and ensures all content meets WCAG 2.1 AA standards and ADA requirements.
• Ensures quality assurance and testing of all published work, including automated and manual accessibility testing.
• Monitors and reports on website analytics and user behavior data to inform content and navigation improvements.
• Identifies and remediates broken links, outdated pages, and content gaps on a routine basis.
• Collaborates with Communications colleagues on digital campaigns, announcements, and public engagement initiatives, and on internal communications and intranet platform support.
• Supports the rollout of the new website, including content migration, staff training, and CMS onboarding.
• Assesses raw inputs against digital best practices and governance standards, escalating to other members of the Digital Experience team for additional scoping when appropriate.
• Performs other duties as assigned to support the Digital Experience team and department objectives.

Any of the following combinations of completed education in communications, digital media, web design, technical writing, or a closely related field and experience in web content management, digital communications, or a related field:

• High school diploma/GED with six years of experience.
• Associate degree with four years of experience.
• Bachelor's degree or higher with two years of experience.

What additional skills and experience would be helpful in this job (desired qualifications):

• Experience with web content in a Content Management System (CMS).
• Experience writing web content that meets digital accessibility standards (WCAG 2.1) and best practices.
• Experience working and collaborating in diverse, multicultural, and inclusive environments.

What knowledge, skills and abilities you should have within the first six months on the job:

• Working knowledge of HTML and CSS.
• Knowledge of embedding tools such as PowerBI and Tableau.
• Familiarity with web accessibility standards (WCAG 2.1) and document accessibility.
• Knowledge of digital content best practices.
• Proficiency with content management systems (e.g., Umbraco, WordPress, Drupal, or similar platforms).
• Strong writing, editing, and proofreading skills with a plain-language communications focus.
• Skill with web analytics tools (e.g., Google Analytics, Siteimprove).
• Skill with intranet sites such as SharePoint.
• Ability to work with cross-functional digital teams to coordinate web content execution alongside broader digital communications efforts (e.g., social media campaigns).
• Ability to manage multiple projects and deadlines in a collaborative environment.
• Ability to explain technical concepts and accessibility standards in plain, non-technical language for individuals at all levels of the organization.

What you can expect from us:

• We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area.
• We encourage our employees to develop their skills through on-site training and tuition reimbursement.
• We provide a competitive salary, excellent benefits and a good work/life balance.

Union/Grade: AFSCME / Grade F

FLSA: Non-Exempt

Safety Sensitive: No

Work Environment:

Work is performed in a standard office setting and may sometimes require travel between primary work site and other sites.

What steps the recruitment process involves:

1. We review your minimum qualifications.
2. We rate your education and experience.
3. We conduct a structured panel interview.
4. We conduct a selection interview.

If you are new to the Metropolitan Council, you must pass a background check which verifies education, employment, and criminal history. A driving record check and/or physical may be conducted if applicable to the job. If you have a criminal conviction, you do not automatically fail. The Metropolitan Council considers felony, gross misdemeanor and misdemeanor convictions on a case-by-case basis, based on whether they are related to the job and whether the candidate has demonstrated adequate rehabilitation.

If you are already an employee of the Metropolitan Council, you must pass a criminal background check if the job you're applying for is safety sensitive, is a supervisory or management job, is in the Finance, Information Services, Audit, or Human Resources departments, or has access to financial records, files/databases, cash, vouchers or transit fare cards. A driving record check and/or physical may be conducted if applicable to the position.

IMPORTANT: If you make a false statement or withhold information, you may be barred from job consideration.

The Metropolitan Council is an Equal Opportunity, Affirmitive Action, and veteran-friendly employer. The Council is committed to a workforce that reflects the diversity of the region and strongly encourages persons of color, members of the LGBTQ community, individuals with disabilities, women, and veterans to apply.

If you have a disability that requires accommodation during the selection process, please email [e-mail].