Hybrid Digital Communications Strategist & Analytics

Seiu 49; Hartford (CT); Hybrid; USD 55,000 - 67,000; Full time

Benefits offered by this job

Health insurance

Pension plan

Paid vacation, sick time, holidays

Mileage reimbursement

Hybrid work

Growth opportunity

Job summary

New England Health Care Employees Union District 1199 SEIU is seeking a Communications Specialist focused on digital effectiveness, analytics, and strategy. The role blends organizer-focused mission with data-driven insights, based in our Hartford, CT office with occasional travel to Rhode Island.

The hybrid position emphasizes member engagement, campaign analytics, and cross-CT/RI collaboration, with a salary starting at $61,000 and benefits including health insurance and a pension.

Qualifications

• Experience in digital communications, analytics, organizing, or campaign work.
• Experience with Looker Studio, Meta Ads Manager, or similar reporting systems preferred.
• Strong analytical and strategic thinking skills.
• Experience with CRM or engagement platforms preferred.
• Ability to manage multiple fast-moving projects and deadlines.
• Ability to work collaboratively across cultures and communities.
• Bilingual preferred but not required.

Responsibilities

• Manage external text messaging and email campaigns focused on member engagement and outreach.
• Track engagement, reach, and campaign performance to improve digital strategy.
• Build analytics dashboards and reporting portals using Looker Studio or similar tools.
• Measure effectiveness of member communications across SMS, email, social media, and paid media.
• Oversee ad analytics, targeting, and optimization (Meta, programmatic, streaming).
• Support messaging systems such as VAN, ScaleToWin, Ascend, or similar platforms.
• Work closely with organizers, communications staff, and leadership.

Skills

Digital communications

Analytics

Organizing

Campaign work

Analytical thinking

Collaboration

Bilingual (preferred)

Tools

Looker Studio

Meta Ads Manager

VAN

ScaleToWin

Ascend

Action Network

Buffer

Hootsuite

Job description

New England Health Care Employees Union District 1199 SEIU is seeking a Communications Specialist focused on digital effectiveness, analytics, and strategy. The role blends organizer-focused mission with data-driven insights, based in our Hartford, CT office with occasional travel to Rhode Island.

The hybrid position emphasizes member engagement, campaign analytics, and cross-CT/RI collaboration, with a salary starting at $61,000 and benefits including health insurance and a pension.