Communications Specialist – Digital Strategy & Analytics

Seiu 49; Hartford (CT); Hybrid; USD 55,000 - 67,000; Full time

Benefits offered by this job

Health insurance

Pension plan

Paid vacation, sick time, holidays

Mileage reimbursement

Hybrid work

Growth opportunity

Job summary

New England Health Care Employees Union District 1199 SEIU is seeking a Communications Specialist focused on digital effectiveness, analytics, and strategy. The role blends organizer-focused mission with data-driven insights, based in our Hartford, CT office with occasional travel to Rhode Island.

The hybrid position emphasizes member engagement, campaign analytics, and cross-CT/RI collaboration, with a salary starting at $61,000 and benefits including health insurance and a pension.

Qualifications

• Experience in digital communications, analytics, organizing, or campaign work.
• Experience with Looker Studio, Meta Ads Manager, or similar reporting systems preferred.
• Strong analytical and strategic thinking skills.
• Experience with CRM or engagement platforms preferred.
• Ability to manage multiple fast-moving projects and deadlines.
• Ability to work collaboratively across cultures and communities.
• Bilingual preferred but not required.

Responsibilities

• Manage external text messaging and email campaigns focused on member engagement and outreach.
• Track engagement, reach, and campaign performance to improve digital strategy.
• Build analytics dashboards and reporting portals using Looker Studio or similar tools.
• Measure effectiveness of member communications across SMS, email, social media, and paid media.
• Oversee ad analytics, targeting, and optimization (Meta, programmatic, streaming).
• Support messaging systems such as VAN, ScaleToWin, Ascend, or similar platforms.
• Work closely with organizers, communications staff, and leadership.

Skills

Digital communications

Analytics

Organizing

Campaign work

Analytical thinking

Collaboration

Bilingual (preferred)

Tools

Looker Studio

Meta Ads Manager

VAN

ScaleToWin

Ascend

Action Network

Buffer

Hootsuite

Job description

New England Health Care Employees Union
District 1199 SEIU

Communications Specialist
Digital Strategy & Analytics

Primarily based out of our Hartford, CT office
(travel as needed to our Rhode Island office)

SEIU 1199NE is seeking a Digital Communications Specialist focused on digital effectiveness, analytics, and strategy. The ideal candidate has an organizer’s heart and a data scientist’s brain.

This is a hybrid position based primarily out of our Hartford office with regular collaboration across Connecticut and Rhode Island, including travel as needed to our Rhode Island office.

COMPENSATION AND BENEFITS

• Competitive salary starting at $61,000 per year with higher compensation negotiable based on experience and qualifications
• Employer-paid health insurance options with no premium
• Pension plan
• Paid vacation, sick time, and holidays
• Mileage and vehicle reimbursement for work-related travel
• Hybrid work flexibility (1 day per week remote)
• Opportunity to help shape one of the largest healthcare unions in New England during a major period of growth and digital transformation

WHAT YOU’LL DO

• Manage external text messaging and email campaign programs focused on member engagement, organizing, turnout, and public/community outreach
• Track engagement, reach, and campaign performance to improve digital strategy
• Build and manage analytics dashboards and reporting portals using Looker Studio or similar tools
• Measure effectiveness of member communications across SMS, email, social media, and paid media
• Oversee Meta, programmatic, and streaming ad analytics, targeting, and optimization
• Support messaging systems including VAN, ScaleToWin, Ascend, and or similar platforms
• Work closely with organizers, communications staff, and leadership

WHAT YOU BRING

• Commitment to worker power and social justice
• Experience in digital communications, analytics, organizing, or campaign work
• Experience with Looker Studio, Meta Ads Manager, and or similar reporting systems preferred
• Strong analytical and strategic thinking skills
• Experience with CRM or engagement platforms preferred
• Ability to manage multiple fast-moving projects and deadlines.
• Ability to work collaboratively across cultures and communities.
• Experience with platforms like Action Network, Buffer, Hootsuite, or similar tools preferred.
• Bilingual, including in Spanish, Haitian Creole, or Portuguese preferred but not required.

PORTFOLIO REQUIREMENTS
Please submit 10–15 samples of design and content work including posters, branding systems, social graphics, digital campaigns, print materials, motion, photography, video, or organizing-related creative. We are especially interested in work that demonstrates strong visual storytelling, clarity, urgency, and point of view. Published work is welcome, but unpublished work, process work, rough concepts, drafts, and creative development materials are equally valuable to us. We want to understand how you think, not just what the final piece looked like. Whenever possible, include examples that show the evolution of a project from early idea through final execution.

Experience creating work connected to movements, advocacy, labor, culture, or community organizing is strongly encouraged.

WHY THIS ROLE MATTERS
Many organizations send messages. Few organizations truly understand whether those messages are building power. This role helps ensure our digital work doesn’t just reach people but helps move them into action.

ABOUT 1199NE
In these challenging times, when so much wealth and power is concentrated in the hands of so few, it is more important than ever to unite working people with the broader political and social justice movement to win respect, dignity, economic justice, and racial equality on the job and in our communities.

SEIU 1199 New England is a democratic healthcare workers union rooted in the day-to-day fights of caregivers across Connecticut and Rhode Island. In recent years, members have won through militant direct action, a $20/hour standard for thousands of low-wage healthcare workers, taken on racism in the workplace, fought for progressive policy in state legislatures, and built the kind of worker power that changes workplaces, industries, and communities.

As a proud local of the Service Employees International Union (SEIU), one of the largest and most powerful labor organizations in the country, we are part of a 2-million-member movement united by the belief in the dignity and worth of workers.