Hybrid Consumer Insights Lead

Ilitch Sports + Entertainment; United States; Hybrid; USD 70,000 - 90,000; Full time

Job summary

Little Caesars is seeking an Assistant Consumer Insights Manager to drive research development, analysis, and insights for consumer-led initiatives. You will manage both primary and secondary research, partner with cross-functional teams, and translate data into actionable recommendations.

Reporting to the Consumer Insights Manager, you will coordinate projects, meet deadlines, and help shape strategies with strong analytical skills and awareness of market trends and competitive activity.

Qualifications

• Bachelor’s degree in Market Research, Marketing, Psychology, Statistics, Consumer Behavior, Business Analytics, or related field
• 2–3 years’ experience in consumer research with quantitative and qualitative methods
• Strong Excel skills and ability to collect, summarize and present data
• Experience with SPSS is a plus

Responsibilities

• Lead primary and secondary research supporting brand strategies and consumer-led initiatives.
• Design, organize, and conduct a variety of consumer marketing research techniques (quantitative and qualitative).
• Partner with cross-functional teams to understand consumer-led questions and objectives to drive research initiatives.
• Analyze sales and performance data and provide clear, concise reports and storytelling.
• Support the development, scheduling, and tracking of primary research projects.
• Build insights recommendations based on primary and secondary research and operational impacts.
• Assist with insights presentations for internal and external communications.
• Provide additional support to the Consumer Insights team as necessary.

Skills

Excel

Analytical skills

Written & verbal communication

SPSS

Education

Bachelor’s degree in Market Research/Marketing/Psychology/Statistics/Consumer Behavior/Business Analytics (or related)

Tools

SPSS

Job description

Little Caesars is seeking an Assistant Consumer Insights Manager to drive research development, analysis, and insights for consumer-led initiatives. You will manage both primary and secondary research, partner with cross-functional teams, and translate data into actionable recommendations.

Reporting to the Consumer Insights Manager, you will coordinate projects, meet deadlines, and help shape strategies with strong analytical skills and awareness of market trends and competitive activity.