Hybrid CMO: Brand Growth & AI-Driven Marketing

Big Blue Swim School; Illinois; Híbrido; USD 200.000 - 225.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive health benefits

Hybrid work environment

401k with company match

Competitive PTO

Descripción de la vacante

Big Blue Swim School is seeking a dynamic Chief Marketing Officer in Chicago (hybrid) to lead our marketing strategy and brand leadership during a rapid growth phase. You will oversee media strategy, customer journey optimization, and AI-enabled marketing across channels to accelerate enrollment and franchise success.

The role reports to the executive leadership team and requires 10+ years in marketing, including senior leadership, with proven impact in multi-location consumer brands.

Formación

• Bachelor’s degree in marketing, business, or related field.
• 10+ years marketing experience, including 3+ years in a senior leadership role.
• Experience in franchise or multi-location retail/service business.
• Proven success in brand development and digital marketing.
• Experience owning martech stacks and CRM platforms.

Responsabilidades

• Develop and execute a comprehensive marketing strategy across all channels.
• Oversee national brand campaigns and systemwide activations for local markets.
• Lead AI-enabled marketing efforts and martech adoption.
• Manage budget, team, and partnerships to maximize ROI.

Conocimientos

Leadership

Digital marketing

Lead generation

Communication

Analytics

AI & Martech

Educación

Bachelor’s degree in Marketing or Business

MBA or advanced degree preferred

Herramientas

HubSpot

CRM software

Descripción del empleo

Big Blue Swim School is seeking a dynamic Chief Marketing Officer in Chicago (hybrid) to lead our marketing strategy and brand leadership during a rapid growth phase. You will oversee media strategy, customer journey optimization, and AI-enabled marketing across channels to accelerate enrollment and franchise success.

The role reports to the executive leadership team and requires 10+ years in marketing, including senior leadership, with proven impact in multi-location consumer brands.