Hybrid Category Analyst — Data-Driven Retail Growth

The CPG by MPG; Minneapolis (MN); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health benefits

401K

Unlimited PTO

Parental leave

Job summary

Market Performance Group (MPG) seeks a motivated Category Analyst to support the category management team in driving growth and insights for retail partners in Minneapolis, MN. You’ll turn data into meaningful stories about performance drivers, trends, and shopper behavior.

In this hybrid role, you’ll build reports and dashboards, partner with Category Managers on strategies, and help optimize assortment and pricing to improve sales and share.

Qualifications

• 1–3 years of experience in data analytics, or shopper insights.
• Familiarity with syndicated data tools (Nielsen, Circana, Numerator) and/or retailer data systems (Greenfield/VIQ).
• Strong Excel skills; experience with Power BI, Tableau, or other visualization tools is a plus.
• Excellent analytical, organizational, and problem-solving abilities.
• Strong communication skills and the ability to present data clearly.
• Collaborative mindset and eagerness to learn in a fast-paced, team-oriented environment.

Responsibilities

• Analyze Category Performance by pulling, organizing, and interpreting syndicated and retailer data.
• Support Category Strategy with retailer-specific strategies and business reviews.
• Build Reports & Dashboards to track key sales and share metrics.
• Identify Insights by translating data into visuals and storytelling.
• Assist in SKU productivity analysis, assortment recommendations, and planogram updates.
• Provide insights on pricing strategy effectiveness from post-promotion evaluations.

Skills

Data analytics

Shopper insights

CPG industry

Nielsen/Circana/Numerator

Greenfield/VIQ

Excel

Power BI/Tableau

Analytical skills

Communication

Collaborative mindset

Tools

Nielsen

Circana

Numerator

Greenfield/VIQ

Job description

Market Performance Group (MPG) seeks a motivated Category Analyst to support the category management team in driving growth and insights for retail partners in Minneapolis, MN. You’ll turn data into meaningful stories about performance drivers, trends, and shopper behavior.

In this hybrid role, you’ll build reports and dashboards, partner with Category Managers on strategies, and help optimize assortment and pricing to improve sales and share.