Hybrid Campaign Marketing Lead — Auto Lending

Urban Ridge Supplies; New York (NY); Hybrid; USD 127,000 - 154,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k plan

Parental leave

Paid time off

Job summary

Nova Credit is seeking a Campaign Marketing Lead for its Automotive unit, a hybrid NYC-based role with 20% travel, to drive awareness, demand generation, and thought leadership. You’ll craft campaigns around Cash Atlas, Income Navigator, and Eligibility Compass, collaborating with Sales, Partnerships, and Product to accelerate growth and pipeline.

The role requires 4–8 years in B2B marketing, exceptional storytelling, and event marketing expertise, with a track record of turning data into

Qualifications

• 4–8 years in B2B growth or campaign marketing.
• Experience in auto lending marketing preferred.
• Exceptional storytelling and writing to translate technical concepts for diverse audiences.
• Event marketing including conference presence, speaking engagement coordination, and roadshow execution.
• Cross-functional collaboration with Sales, Partnerships, Product and Design to bring campaigns to life.
• Data-informed mindset to measure content performance and optimize results.
• Self-starter who thrives in ambiguity and builds programs from 0 to 1.
• Visual design sensibility a plus, with ability to direct or contribute to design work.

Responsibilities

• Own the complete content roadmap for the automotive vertical, producing high-quality assets that drive pipeline and partner adoption.
• Lead Nova Credit's conference strategy for automotive, including booth presence, speaking opportunities, and networking events at 4+ industry events annually.
• Launch and iterate on regional roadshow model—design replicable event formats that connect dealers, lenders, and platform partners.
• Collaborate with Product Marketing to translate product releases into compelling customer-facing narratives.
• Measure and optimize content performance, demonstrating ROI on marketing initiatives through pipeline influence and brand awareness.

Skills

Growth marketing

Campaign marketing

Storytelling

Event marketing

Cross-functional collaboration

Data-driven

Self-starter

Visual design

Job description

Nova Credit is seeking a Campaign Marketing Lead for its Automotive unit, a hybrid NYC-based role with 20% travel, to drive awareness, demand generation, and thought leadership. You’ll craft campaigns around Cash Atlas, Income Navigator, and Eligibility Compass, collaborating with Sales, Partnerships, and Product to accelerate growth and pipeline.

The role requires 4–8 years in B2B marketing, exceptional storytelling, and event marketing expertise, with a track record of turning data into