Hybrid Brand Communications Lead

Placements24; Willows (CA); Hybrid; USD 27,000 - 37,000; Full time

Benefits offered by this job

Salary and benefits

Health benefits

Professional development

Hybrid role

Job summary

Placements24 in Welkom, Free State, is seeking a proactive Brand Communications Officer to develop and implement strategies that protect and enhance the company’s brand image. You will craft messaging, manage social channels, and engage stakeholders in a hybrid work environment.

The role requires a blend of creativity and strategic thinking, with a focus on marketing principles, public relations, and collaboration across teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 2-4 years of brand management, communications, or marketing experience.
• Experience in content creation and social media management.
• Excellent written and verbal communication with strong attention to detail.
• Proficiency with social media management tools and basic graphic design software.
• Understanding of marketing principles and branding strategies.
• Ability to work independently and in hybrid settings.
• Strong organizational and time management skills.
• Event coordination experience is a plus.
• Knowledge of Welkom, Free State market is advantageous.

Responsibilities

• Develop and execute brand communication strategies aligned with marketing objectives.
• Create engaging, on-brand content for platforms including social media, website, and email.
• Manage social media accounts, respond to comments, and grow the online community.
• Monitor brand mentions and sentiment across online and traditional media.
• Assist in developing marketing collateral, press releases, and internal communications.
• Coordinate with external agencies and vendors for communication projects.
• Support planning and execution of brand events and campaigns.
• Analyze effectiveness of communication efforts and provide regular reports.
• Ensure brand consistency in communications and materials.
• Stay updated on industry trends and best practices in brand management and communication.

Skills

Brand management

Content creation

Social media management

Public relations

Writing and editing

Project coordination

Education

Bachelor's degree

Tools

Hootsuite

Canva

Job description

Placements24 in Welkom, Free State, is seeking a proactive Brand Communications Officer to develop and implement strategies that protect and enhance the company’s brand image. You will craft messaging, manage social channels, and engage stakeholders in a hybrid work environment.

The role requires a blend of creativity and strategic thinking, with a focus on marketing principles, public relations, and collaboration across teams.