Hybrid B2B Paid Search Lead Gen Manager

Intellibright; Austin (TX); Hybrid; USD 54,000 - 76,000; Full time

Benefits offered by this job

Company-paid health insurance (medical

Dental, vision, and life

401(k) with 5% company match

PTO + holidays + 2 remote work weeks

Job summary

Intellibright in Austin, TX is seeking a Paid Search Manager - Lead Generation to own day-to-day paid search and paid social campaigns for a portfolio of B2B clients in a hybrid office setting. You will build campaigns, optimize spend, translate platform data into actionable steps, and focus on generating qualified leads that move through a sales pipeline rather than just clicks.

Collaborate with a Senior SEM Manager and analytics team, drive account health, and grow into greater strategic

Qualifications

• 3 to 5 years of hands on paid search experience, ideally including B2B lead generation accounts
• Solid working knowledge of Google Ads and Microsoft Ads, paid social experience a plus
• Ability to manage campaigns against KPIs tied to lead quality, cost per lead, and efficiency, not just volume
• Familiarity with longer B2B sales cycles and how paid media supports pipeline rather than immediate transactions
• Comfort working with CRM platforms such as HubSpot or Salesforce to track lead flow and campaign attribution
• Experience managing meaningful budgets with attention to pacing and performance
• Working understanding of AI, automation, and auction dynamics
• Clear written and verbal communication for client facing reporting
• Agency or multi client experience preferred
• Strong attention to detail and follow through

Responsibilities

• Day to day management of Paid Search and Paid Social campaigns across an assigned portfolio of B2B lead generation clients
• Campaign build, structure, and ongoing optimization tied to defined KPIs, with lead quality and MQL to SQL conversion as core measures of success
• Keyword, intent, and query level management across branded, non branded, and local demand, with a focus on high intent B2B search behavior
• Budget pacing and bid management within approved allocations
• Regular monitoring of account health, flagging risks and opportunities to your Senior SEM Manager
• Implementation of platform automation and AI bidding strategies within established guardrails
• Coordination with client CRM and sales handoff processes to track leads from click through pipeline stage
• Clear, accurate client facing reporting that connects campaign activity to lead volume, lead quality, and pipeline contribution
• Partnership with Analytics to pull insights and apply them to active optimizations
• Coordination with CRO, landing page, and website teams on campaign supported experiences, including lead form and gated content performance
• Responsiveness to performance shifts, with escalation when trends require senior review

Skills

Paid search experience

Lead generation focus

Budget pacing

Data interpretation

Client communication

Team collaboration

Tools

Google Ads

Microsoft Ads

HubSpot

Salesforce

Job description

Intellibright in Austin, TX is seeking a Paid Search Manager - Lead Generation to own day-to-day paid search and paid social campaigns for a portfolio of B2B clients in a hybrid office setting. You will build campaigns, optimize spend, translate platform data into actionable steps, and focus on generating qualified leads that move through a sales pipeline rather than just clicks.

Collaborate with a Senior SEM Manager and analytics team, drive account health, and grow into greater strategic