Hybrid Advertising Analytics Intern

The New York Times Company; New York (NY); Híbrido; USD 23.000 - 32.000; Jornada completa

Descripción de la vacante

The New York Times Company is seeking an inventive Advertising Marketing Measurement Intern for a 10-week summer program in New York, NY. The role focuses on measuring audience engagement for major advertising accounts and supporting the marketing team with research-driven insights.

The intern will leverage proprietary and syndicated data, tell stories through analyses, and contribute to advertising effectiveness studies.

Formación

• Undergraduate student pursuing Marketing, Market Research, or Business Analytics.
• Familiarity with business analytics or data software tools.
• Experience with quantitative and qualitative research methods.

Responsabilidades

• Leverage data to create and present analyses for the marketplace and clients.
• Develop innovative research initiatives to reveal audience insights.
• Support advertising effectiveness studies and campaign performance analyses.
• Analyze competitive landscape and advertising trends to inform research findings.
• Assist analysts with sales requests and data mining to uncover audience insights.
• Assist in research projects related to ad products and audience.

Conocimientos

Quantitative research methods

Qualitative research methods

Data analytics tools

Educación

Undergraduate student focused on Marketing, Market Research, or Business Analytics

Descripción del empleo

The New York Times Company is seeking an inventive Advertising Marketing Measurement Intern for a 10-week summer program in New York, NY. The role focuses on measuring audience engagement for major advertising accounts and supporting the marketing team with research-driven insights.

The intern will leverage proprietary and syndicated data, tell stories through analyses, and contribute to advertising effectiveness studies.