HubSpot Marketing CRM Specialist

Operio Group; Fort Worth (TX); On-site; USD 65,000 - 70,000; Full time

Job summary

Operio Group is seeking a CRM Specialist to enhance customer relationships and optimize CRM processes. With a focus on user management within HubSpot, this role offers the chance to collaborate across teams, driving business growth while ensuring data integrity. Candidates with over 4 years of experience in CRM systems and a Bachelor's degree in Marketing or Business are encouraged to apply. Join a friendly, collaborative team that truly values work-life balance, offering 30 days of vacation and continuous professional development.

Benefits

Internal training courses

Support for external courses

Annual pay reviews

30 days vacation per year

No weekend work

Qualifications

• 4+ years as CRM Specialist or similar role.
• Expertise in HubSpot and CRM software is crucial.
• Strong analytical and detail-oriented skills required.

Responsibilities

• Manage and optimize CRM system to enhance customer relationships.
• Train new users and manage workflows in HubSpot.
• Analyze CRM data to identify trends and suggest improvements.

Skills

Analytical skills

Problem solving

Communication

Interpersonal skills

Collaboration

Detail-oriented

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

HubSpot Training Certification

Tools

CRM software

HubSpot

Salesforce

Job description

Are you looking for a team that cares about you?

Launched in 2022, Operio Group started from the robust foundations of LFA Machines and Vivion Inc, uniting under a shared vision. This vision recognized that customers seek more than just machines or ingredients; they require comprehensive solutions to product creation. Operio's inception hinged on the synergy of Vivion's extensive ingredient knowledge and LFA's deep understanding of the machinery used for these ingredients. This collaborative approach allows Operio's brands to offer not just products, but also a wealth of support and expertise.

The group's collective history spans over 100 years, marking a journey of continuous evolution and growth. Operio's portfolio has been further enriched by the inclusion of several notable brands: Stokes, Elizabeth, Scheu & Kniss, and Compression Components & Service (CCS).

Together, these brands under Operio Group offer a holistic approach to product creation, spanning from raw ingredients to sophisticated machinery, ensuring that customers have access to an all-encompassing service and product portfolio.

About the role:

The CRM (Customer Relationship Management) Specialist will play a critical role in managing and optimizing the organization's CRM system to enhance customer relationships, streamline processes, and drive business growth. You will be responsible for responding to user requests & questions by serving as HubSpot support liaison.

The CRM Specialist will report directly to the Director of Marketing and collaborate cross-functionally with the Customer Service, IT, and Sales teams.

Job Responsibilities

• Train new users and onboard them into HubSpot.
  
• Host Quarterly Training with HubSpot updates that impact specific users roles.
  
• Create custom modules, templates, and functionalities within HubSpot CRM to enhance user experience and support specific sales and marketing processes.
  
• Create and manage workflows, sequences, forms, calls-to-action, etc within the HubSpot platform.
  
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
  
• Measure results and optimize workflows for these segments to convert leads into customers.
  
• Collaborate with Marketing, Sales, and Customer Service to identify system opportunities and strategies to implement based on results and system updates
  
• Work to minimize list decay
  
• Ensure data integrity and quality within the CRM system by implementing data validation rules, data cleansing activities, and data migration as needed.
  
• Contact Deduplication Maintenance.
  
• Workflow cleanup and administrative corrections (like spelling/capitalization).
  
• Build customized views, dashboards, and reports for users.
  
• Create and manage segmented lists, workflows, and automation processes; Manage list imports.
  
• Analyze CRM data to identify trends, patterns, and opportunities for improvement, and provide actionable recommendations.
  
• Stay up to date on training and best practices for implementation within all roles.
  

Job Requirements

• 4+ years within a CRM Specialist, HubSpot/Salesforce Specialist or similar role.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong analytical and problem-solving skills.
• Expertise in CRM software and related tools.
• HubSpot Training Certification preferred
• Excellent communication and interpersonal skills.
• Ability to collaborate with cross-functional teams.
• Detail-oriented with a focus on data accuracy and system integrity.

Pay: $65,000 -$70,000 based on education, experience, and skills.

Benefits:

• Develop Your Skills and Grow - We have ever-growing internal training courses and encourage you to take courses externally. We have supported or currently support our team members financially with language courses, driving lessons, degrees/masters, qualifications, and more.
• Join a Team That Really Cares - Everyone is friendly, collaborative and driven. We are a family business and we care about each other so because of this, you will always be pushed to become the best you can be.
• Annual Pay Reviews
• Real Work-Life Balance - 30 days vacation, incl holidays, per year. That'sright, 30. Plus no weekends.
• And More!