HubSpot Marketing Automation Specialist

Better Impact Inc.; Winston-Salem (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

Better Impact Inc. is seeking a HubSpot Marketing Automation Specialist to lead marketing initiatives through the HubSpot platform. This role involves managing workflows, optimizing campaigns, and utilizing AI tools to enhance marketing effectiveness, all while fostering a collaborative team culture. The ideal candidate has a strong background in email marketing, SEO, and data analysis.

Benefits

Health insurance coverage

Flexible remote work options

Performance-based bonus structure

Collaborative team culture

Qualifications

• 3+ years in a HubSpot administrator or marketing automation role.
• Strong proficiency with HubSpot tools and email marketing.
• Detail-oriented with excellent organizational skills.

Responsibilities

• Design and maintain HubSpot workflows and email automation.
• Manage website content and optimize for SEO.
• Utilize HubSpot analytics for performance tracking and insight.

Skills

HubSpot workflows

Email marketing

SEO best practices

A/B testing

Data analysis

AI tools

Project management

Job description

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About The Role

We're looking for an experienced

About The Role

We're looking for an experienced HubSpot Marketing Automation Specialist to join our growing Marketing team. In this role, you'll own our HubSpot platform, ensuring campaigns are smart, automated, and optimized for results. From building high-converting workflows to managing website content and experimenting with AI tools, you'll play a key role in scaling our marketing efforts and elevating the customer journey.

Key Responsibilities

• HubSpot Mastery: Serve as the lead HubSpot administrator, overseeing setup, integrations, and user management
• Workflow & Campaign Execution: Design and maintain advanced workflows, email nurtures, and campaign automation sequences
• Email Marketing & A/B Testing: Build and optimize emails using best practices and A/B testing to improve engagement
• Landing Page & Form Creation: Create compelling landing pages, forms, and conversion paths within HubSpot
• Website Management: Manage our HubSpot-hosted website, including content publishing, maintenance, and performance monitoring
• SEO Optimization: Apply SEO best practices to web content and structure to drive organic growth
• Analytics & Reporting: Leverage HubSpot analytics to track performance and deliver insights that guide improvements
• AI & Innovation: Utilize AI tools to enhance personalization, content creation, and overall marketing efficiency
  
  

Requirements

Qualifications

• 3+ years in a HubSpot administrator or marketing automation role
• Strong proficiency with HubSpot workflows, email marketing, and website tools
• Demonstrated ability to optimize campaigns using A/B testing and data analysis
• Experience managing website content and implementing SEO best practices
• Familiarity with Hubble scripting or similar tools is a plus
• Interest or experience with AI tools such as ChatGPT, Jasper, or HubSpot AI
• Detail-oriented with excellent organizational and project management skills
  
  

Benefits

Benefits

• Health insurance coverage
• Flexible remote work options
• Performance-based bonus structure
• A collaborative and mission-driven team culture

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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