Hotel Marketing & Experiential Manager

Sonesta Hotels International Corporation; Miami Beach (FL); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with company match

Paid Vacation & Sick Time

Parental Leave

Job summary

Sonesta International Hotels Florida is seeking a Hotel Marketing and Experiential Manager to lead local PR, social media, and on-site partnerships. You will coordinate with the DOSM and Corporate Field Marketing Manager to ensure alignment with brand standards and enterprise strategy.

You’ll own the social content calendar, manage local ad spend for F&B outlets, support local programming and partnerships, and assist in photoshoots and collateral production to elevate on-property experiences and

Qualifications

• Bachelor's degree in Marketing, PR/Communications, or Hospitality and Tourism Management.
• 5-8 years' experience in marketing or PR/communications, preferably in a hotel or food & beverage environment.
• Strong understanding of media relations principles and brand standards, with the ability to support consistent brand representation across channels.
• Strong written and verbal communication skills, with comfort presenting ideas and collaborating across teams.

Responsibilities

• Partner with the DOSM to manage local PR agency of record, understanding business and commercial needs in order to inform strategy and plans.
• Support press/influencer property stays and venue visits on site when needed, coordinating itineraries, photo moments, and talking points.
• Own the hotel's social media strategy and content engine, developing robust content calendar and collaborating with property sales and marketing coordinator on planning, creation, scheduling, and reporting.
• Manage local social media advertising budget, maximizing reach and awareness for F&B outlets and local programming, complementing corporate-managed hotel paid social strategy.
• Support the development and coordination of locally driven, brand-aligned programming and partnerships that enhance on-property visibility, guest engagement, and incremental revenue.
• Collaborate closely with Food & Beverage leaders and local partners to assist in executing initiatives that drive traffic and awareness to on-site outlets for both resort guests and the surrounding community.
• Work with property leaders to facilitate activation of brand initiatives at the resort level.
• Provide on-site support for photo/video shoots as required, coordinating with corporate Brand and Marketing teams on architectural, lifestyle, or partnership-led shoots in accordance with corporate SOP and merchandising standards.
• Utilize enterprise-provided marketing collateral toolkit to ensure property marketing materials such as flyers, menus, signage, and event collateral are in alignment with brand standards.
• Stay informed on relevant industry trends and emerging best practices, sharing insights as appropriate to support property-level marketing efforts.

Skills

Marketing

Public Relations

Brand management

Education

Bachelor's degree in Marketing, PR/Communications, or Hospitality and Tourism Management

Tools

WordPress

Adobe Express

Meta Business Suite

Job description

Sonesta International Hotels Florida is seeking a Hotel Marketing and Experiential Manager to lead local PR, social media, and on-site partnerships. You will coordinate with the DOSM and Corporate Field Marketing Manager to ensure alignment with brand standards and enterprise strategy.

You’ll own the social content calendar, manage local ad spend for F&B outlets, support local programming and partnerships, and assist in photoshoots and collateral production to elevate on-property experiences and