Hospitality Digital Marketing Lead (Remote)

Coury Hospitality

Oregon

Ibrido

USD 90.000 - 150.000

Tempo pieno

9 giorni fa

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Descrizione del lavoro

Coury Hospitality seeks a Corporate Digital Marketing Manager to lead digital strategy across the Coury portfolio. You will oversee paid media, website strategy, reporting, and alignment with brand standards for our core brand hotels and restaurants.

In a remote, national role, you will partner with the corporate marketing team and property teams, manage agencies, analyze performance (CPC, ROAS), and drive SEO and AI-powered optimization to enhance visibility and ROIs.

Competenze

Minimum of 4 years' experience in digital marketing, including SEO, website strategy, and social media marketing; hospitality experience preferred.
Working knowledge of Google Ads, keyword research tools, and paid media fundamentals.
Familiarity with Marriott and/or Hilton branded website platforms a plus.
Working knowledge of AI-powered marketing tools, LLMs and emerging digital search trends, with an understanding of their application to content optimization, digital visibility and marketing efficiency.
Proficiency in Microsoft Excel and data reporting/formatting; familiarity with GA4 and Looker Studio a plus.
No certifications required; Google Ads or related digital marketing certifications a plus.
Strong attention to detail, organizational, and communication skills.
Ability to manage multiple properties and competing priorities simultaneously in a remote environment.

Mansioni

Manage and lead digital marketing across Coury’s core brand hotels.
Coordinate with external agencies to monitor campaign performance, budget pacing, and ROI.
Load, manage, and reconcile digital media funds for properties as needed.
Monitor CPC, ROAS, share, conversions, and optimize opportunities.
Serve as liaison between property marketing managers, leaders and brand platforms (brand.com) ensuring content accuracy and alignment.
Guide image best practices and manage image uploads across branded property websites.
Assist properties with transactional email marketing best practices, including templates and deliverability.
Support evolving search strategies, including SEO, AEO and GEO, to improve visibility across search platforms and LLMs.
Assist with launch and maintenance of paid media tactics, including geo-fencing and LinkedIn advertising.
Maintain accurate data entry and prepare recurring performance reports for stakeholders.