Hospital/Community Liaison

Eden Senior Care; Wisconsin Rapids (WI); On-site; USD 50,000 - 70,000; Full time

Job summary

Eden Senior Care is seeking a Hospital/Community Liaison for its Wisconsin Rapids location. This role will oversee outreach and referral development, focusing on building strong relationships with hospitals and community partners to facilitate patient referrals and support census growth. The ideal candidate should have experience in healthcare admissions or marketing, with strong communication and relationship-building skills. Local travel is required as part of the job responsibilities. Full training will be provided for specific knowledge needed.

Qualifications

• Proven experience in healthcare admissions, marketing, business development, or case management.
• Strong understanding of Medicare, Medicaid, and managed care reimbursement.
• Demonstrated ability to build and maintain relationships with referral sources.

Responsibilities

• Oversee outreach and referral development for the community.
• Build relationships with hospitals and community partners.
• Facilitate patient referrals and support census growth.

Skills

Healthcare admissions experience

Relationship building

Sales and marketing

Communication skills

Negotiation skills

Job description

Eden Senior Care, founded in 2016, is a growing Healthcare Management company, focused on managing and operating Skilled Nursing, Rehabilitation and Assisted Living communities in Minnesota, Wisconsin & Ohio. Our mission with each community is to support their success by providing strong leadership, corporate support, and the resources and tools to realize their goals. Edenbrook Wisconsin Rapids promotes and encourages the success of each of its employees and values the individual experience of its guests and their families.

Position: Hospital/Community Liaison

Edenbrook Wisconsin Rapids, a skilled nursing facility in the Eden Senior Care Network, is now hiring a Hospital/Community Liaison responsible for overseeing outreach and referral development for Friendly Village and Edenbrook Wisconsin Rapids, serving both the Wisconsin Rapids and Rhinelander communities. This role focuses on building strong relationships with hospitals and community partners, facilitating patient referrals, and supporting census growth through strategic outreach and admission coordination.

Hospital Liaison Responsibilities

• Complete daily rounds in designated hospitals
• Obtain new high-acuity inquiries and assess patients to evaluate care needs prior to admission; direct referrals to the appropriate center
• Evaluate inquiries, make admission-related decisions, and communicate information to the case manager and admissions coordinator to facilitate smooth patient transitions
• Obtain accurate information from physicians, patients, and referral sources regarding expected discharge plans and communicate updates to the interdisciplinary team
• Develop and maintain relationships with hospital social workers, physicians, discharge planners, administrators, clergy, attorneys, civic/professional organizations, home health agencies, and families to understand service needs and promote available programs

Business Development & Community Outreach

• Develop and maintain strong relationships with community organizations
• Conduct routine in-person visits to assisted living communities, senior centers, senior high-rise apartments, and physician offices
• Represent the facility at networking events and community programs
• Provide education on facility services, specialty programs, and outcomes
• Maintain a consistent presence in assigned territories

Census Growth & Strategy

• Monitor daily census and proactively identify opportunities for growth
• Analyze referral and discharge trends and adjust outreach strategies accordingly
• Participate in marketing planning and implementation

Qualifications

• Proven experience in healthcare admissions, marketing, business development, or case management (skilled nursing preferred)
• Strong understanding of Medicare, Medicaid, and managed care reimbursement
• Demonstrated ability to build and maintain relationships with physicians, hospital staff, social workers, discharge planners, and other referral sources
• Sales and marketing experience with a track record of generating referrals and meeting performance goals
• Excellent communication, negotiation, presentation, and relationship-building skills
• Knowledge of local hospitals and healthcare networks preferred (willing to train)
• Valid driver’s license and reliable transportation for local travel

Core Competencies

• Results-driven and competitive mindset
• Exceptional follow-up and responsiveness
• Strong organizational and multitasking skills
• Professional presence and presentation
• Ability to work independently and as part of a team
• Data-driven decision-making
• Compassionate and resident-centered approach

Working Conditions

• Combination of office-based work, hospital rounding, and community outreach
• Local travel required
• Occasional evening or weekend community events may be required