Hospice Community Liaison

Affinity Health Management; Sarasota (FL); Sur place; USD 50 000 - 70 000; Plein temps

Résumé du poste

CONTINUUM CARE HOSPICE, LLC in Sarasota, FL seeks a Community Liaison to lead marketing initiatives and build strong relationships with customers, referral sources and payers. The role involves organizing events, representing the organization at community activities, and supporting strategic planning to expand services.

The position requires a Bachelor’s degree in Marketing or related field and at least three years of healthcare marketing experience, preferably in hospice or home care, with

Qualifications

• Bachelor's degree preferred; applicable work experience may be acceptable in lieu of degree at Administrator’s discretion.
• At least three years in health care marketing management, preferably hospice/home care.
• Ability to market aggressively and interact tactfully with customers and community.
• Strong communications, negotiation and public relations skills.
• Shows autonomy, organization, adaptability and team cooperation.

Responsabilités

• Execute daily marketing activities and implement marketing initiatives with Administrator.
• Monitor resource allocation within budget constraints.
• Develop and execute a comprehensive marketing plan to meet volume projections.
• Drive marketing campaigns to achieve budgeted volume.
• Establish and maintain relationships with referral sources and payers.
• Promote CONTINUUM CARE HOSPICE, LLC as a high-quality provider in the community.
• Contribute to strategic planning and identify opportunities for expanded services.
• Develop knowledge of local markets, government agency contacts and major payers.
• Share market insights with relevant staff.
• Help customers access community resources when services are not provided.

Connaissances

Marketing management

Relationship building

Budget management

Market analysis

Public relations

Communication

Formation

Bachelor's degree in Marketing or related field

Description du poste

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Job Title/Position

Community Liaison

Reports To

Administrator

Essential Job Functions/Responsibilities

• Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.


• Monitors allocation of resources according to budgetary limitations.


• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.


• Employs marketing and promotional initiatives to achieve budgetary volume projections.


• Establishes and maintains positive working relationships with current and potential referral and payer sources.


• Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.


• Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.


• Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.


• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.


• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.


• Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.


• At least three (3) years’ experience in health care marketing management preferably in hospice care operations.


• Ability to market aggressively and deal tactfully with customers and the community.


• Demonstrates good communications skills, negotiation skills, and public relations skills.


• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities


• Health care marketing required, preferably in hospice of home care.


• Knowledge of the Sarasota and Manatee County healthcare markets.