Hospice Community Liaison

Preferred Care Health Centers; Middlesex (NJ); On-site; USD 50,000 - 80,000; Full time

Job summary

An innovative healthcare provider seeks a passionate Community Liaison to enhance its marketing and communications strategies. This role is pivotal in building relationships with referral sources, educating healthcare professionals, and promoting the agency's services. The ideal candidate will have a strong background in leadership and marketing, particularly in hospice care, and will be adept at managing data-driven marketing initiatives. Join a dedicated team committed to making a difference in the community by fostering connections and increasing awareness of vital healthcare services.

Qualifications

• 3+ years of leadership and marketing experience, preferably in hospice.
• Ability to manage and optimize marketing programs across channels.

Responsibilities

• Develop and maintain relationships with referral sources to generate leads.
• Educate healthcare professionals and families about home care services.

Skills

Leadership

Marketing

Communication Skills

Data Analysis

Tools

CRM Software

Job description

Swan Hospice is a growing company looking to add a passionate self-driven individual to its team. Our Community Liaison will be responsible for the company's marketing and communications strategies, as well as overall branding and image. The Community Liaison is responsible for growing the census and being a positive reflection of the hospice program while being heavily involved in the community.

Responsibilities:

• Attends network and other pertinent meetings and participates in expos as deemed useful.
• Establishes and maintains ongoing contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel.
• The Community Liaison proactively seeks opportunities to meet with referral sources and to build positive working relationships that help to build future referrals.
• Identifies and facilitates educational opportunities. Performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers, and the like in targeted areas to increase awareness about the agency’s programs and services and build relationships.
• Develops and maintains ongoing, positive relationships with key contractors, discharge planners, and other facilities with a focus on providing attentive customer service.
• Educates health care professionals, patients, and families about home care services.
• Develops and maintains relationships with key referral sources, such as hospitals, nursing homes, and physician offices to generate leads.
• Coordinates patient admissions with the team.
• Conducts on-site visits to assess patient needs and identify barriers to care.
• Keeps accurate records of patient interactions and referrals.
• Achieves admissions, product, and payor-mix goals.
• Maintains a complete, up-to-date record of targeted referral sources in territory in CRM.
• Attends community events to promote Amedisys.
• Responds to customer complaints in a timely manner.
• Performs other duties as assigned.

Qualifications:

• 3+ years of leadership experience; 3+ years of marketing experience (Hospice preferred).
• Highly data-driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals.
• Demonstrated ability to work successfully on cross-functional teams.
• Excellent communication skills, both verbal and written, at all levels.