Hospice Business Development Specialist, BDS

Cantex Continuing Care Network; San Antonio (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive wages

401k with match

Medical, Dental, Vision & Supplemental

Vacation, Sick, Personal Holiday &

Short-Term Disability

Life Insurance

Tuition & CEU Reimbursement

Rewards & Recognition Program

Job summary

Cantex Continuing Care Network is seeking a Business Development Specialist to drive hospice census growth through strategic partnerships and community outreach in the New Braunfels/San Antonio market. You will cultivate relationships with hospitals, SNFs, physician offices, and post-acute providers to expand patient admissions and awareness of hospice services.

The role requires 3+ years in hospice business development, strong communication and presentation skills, and the ability to work

Qualifications

• 3+ years hospice business development experience.
• Proven track record of achieving admission/census growth.
• Strong understanding of hospice, home health and post-acute referral sources.
• Experience developing sales/marketing strategies in a defined territory.
• Ability to build and maintain referral relationships and partnerships.
• Experience identifying market trends and growth opportunities.
• Experience training/coaching business development staff preferred.
• Strong communication, presentation, organizational and relationship-building skills.
• Proficiency with lead tracking or CRM systems.
• Ability to work independently in a field-based environment.
• Fluency in reading/writing English.

Responsibilities

• Develop and execute business development and marketing strategies to grow hospice admissions.
• Build and maintain referral relationships with hospitals, SNFs, physicians, post-acute providers, and community partners.
• Conduct sales calls, presentations, and educational programs to promote hospice services.
• Identify market opportunities, trends, and growth initiatives in the territory.
• Maintain and grow patient census and referral activity aligned with goals.
• Collaborate with leadership for growth planning and market expansion.
• Assist with development and evaluation of marketing materials and community outreach.
• Support recruitment, coaching and development of business development staff when applicable.
• Partner with clinical/operational teams to optimize referral management and conversion.
• Monitor lead tracking systems, referral pipelines and performance metrics.
• Provide updates on market activity and opportunities to leadership.
• Represent hospice services professionally within networks and community.

Skills

Hospice business development

Relationship building

Sales & marketing strategy

Lead tracking / CRM

MS Office

English communication

Public speaking / presentations

Independent field work

Market trends

Tools

CRM software

Microsoft Office

Job description

Overview

Location: New Braunfels, San Antonio

The Business Development Specialist (BDS) is responsible for driving hospice census growth through strategic business development, referral relationship management, and community outreach initiatives. This role develops and maintains partnerships with hospitals, skilled nursing facilities (SNFs), physician offices, post-acute providers, and community organizations to increase awareness of hospice services and support patient admissions. The Hospice Business Development Specialist identifies market opportunities, executes marketing strategies, and collaborates with operational and clinical teams to support referral-to-admission conversion and organizational growth objectives.

Responsibilities

• Develop and execute business development and marketing strategies that support hospice admissions and census growth objectives.
• Build and maintain referral relationships with hospitals, physicians, skilled nursing facilities (SNFs), post-acute providers, and community organizations.
• Conduct sales calls, presentations, educational programs, and in-service meetings to promote hospice services and strengthen referral partnerships.
• Identify and capitalize on market opportunities, referral trends, and growth initiatives within the assigned territory.
• Maintain and grow patient census and referral activity in alignment with organizational goals.
• Collaborate with leadership to support strategic growth planning, business development initiatives, and market expansion efforts.
• Assist with the development, evaluation, and implementation of marketing materials, campaigns, and community outreach activities.
• Support the recruitment, training, coaching, and development of business development team members when applicable.
• Partner with clinical and operational teams to facilitate effective referral management and referral-to-admission conversion.
• Monitor lead tracking systems, referral pipelines, conversion metrics, and business development performance indicators.
• Provide regular updates regarding market activity, referral trends, growth opportunities, and performance metrics.
• Represent hospice services professionally within healthcare networks and the broader community.

#HHBON

Qualifications

• Minimum of three (3) years of hospice business development experience.
• Proven track record of achieving or exceeding admission and census growth goals.
• Strong understanding of hospice, home health, and post-acute referral sources, including hospitals, skilled nursing facilities (SNFs), physician offices, and community partners.
• Experience developing and executing sales and marketing strategies within a defined territory.
• Ability to build and maintain strong referral relationships and strategic partnerships.
• Experience identifying market trends and business growth opportunities.
• History of training, coaching, or mentoring business development staff preferred.
• Strong communication, presentation, organizational, and relationship-building skills.
• Proficiency with Microsoft Office applications and lead tracking or CRM systems.
• Ability to work independently in a field-based business development environment.
• Ability to read, write, and communicate effectively in English.

Benefits/EEO

What We Offer You

• Competitive Wages
• 401k with match
• Medical, Dental, Vision & Supplemental Insurance
• Vacation, Sick, Personal Holiday & Paid Holidays
• Short-Term Disability
• Life Insurance
• Tuition & CEU Reimbursement
• Rewards & Recognition Program

EEOC

We are an Equal Opportunity Employer. We offer an excellent benefit plan to include 401(k) with match, CEU reimbursement, vacation, sick time, holidays, medical, dental, and supplemental insurance plans, as well as a highly competitive compensation package.