Hospice Community Liaison

Continuum Care of Florida; Fort Lauderdale (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Continuum Care Hospice, LLC seeks a Professional Hospice Consultant to lead marketing efforts in the Broward/Florida region. The role focuses on building relationships with customers and referral sources, organizing events, and representing the organization in the community.

The ideal candidate has a marketing degree and 3+ years in healthcare marketing, preferably hospice. Strong communication and negotiation skills are essential, with bilingual ability preferred.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three years' experience in health care marketing management, preferably in hospice care.
• Strong communication, negotiation and public relations skills.
• Ability to market aggressively and work with community partners.

Responsibilities

• Conduct daily marketing activities and collaborate with the Administrator on marketing plans.
• Monitor budget usage and allocate resources accordingly.
• Develop comprehensive marketing plans to meet volume projections.
• Execute marketing initiatives to achieve budget targets.
• Establish and maintain relationships with referral and payer sources.
• Build positive perceptions of Continuum Care Hospice, LLC as a high-quality provider.
• Contribute to strategic planning and identify opportunities for new services.
• Maintain knowledge of markets, government agencies, payers, referral sources, and competitors.
• Share marketing knowledge with relevant staff and know local community resources.
• Monitor cost effectiveness of marketing efforts.

Skills

Marketing strategy

Public relations

Relationship building

Communication

Negotiation

Autonomy

Community outreach

Education

Bachelor's degree in Marketing or related field

Job description

Job Title/Position: Professional Hospice Consultant

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
2. Monitors allocation of resources according to budgetary limitations.
3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
8. Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
2. At least three (3) years' experience in health care marketing management preferably in hospice care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Demonstrates good communications skills, negotiation skills, and public relations skills.
5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
6. Bilingual Preferred (English, Spanish or Creole).