Hospice Admissions Liaison & Marketer (Sales)

Tender Care Hospice; Wyndmoor (PA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Sign-on bonus $5,000

Job summary

Tender Care Hospice is seeking an experienced Hospice Admissions Liaison & Marketer (Sales) to drive census growth through strategic referral development and high-performance sales execution. This role is designed for a true hospice sales professional, not a community event planner, who can build, own, and expand referral relationships that consistently produce admissions.

The ideal candidate will demonstrate a proven ability to generate their own referral sources, exceed prior year admissions

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration or RN license.
• 2+ years hospice sales/liaison experience.
• Proven ability to build referral sources and meet admissions targets.
• Strong organizational, communication, and time-management skills.
• Proficiency with CRM systems and reporting metrics.

Responsibilities

• Develop and sustain new and existing referral sources to generate admissions.
• Execute a territory sales plan to grow census month over month.
• Build long-term partnerships with physicians, discharge planners, hospital, SNFs, ALFs and community providers.
• Track admissions, conversion rates and territory performance.
• Coordinate with IDG team to ensure smooth transitions into hospice.
• Educate referral partners on eligibility, benefits, and Tender Care’s clinical excellence.

Skills

Hospice sales

Referral development

CRM systems

Communication skills

Education

Bachelor’s degree in Marketing, Business, Healthcare Administration OR RN license

Job description

Now Offering a $5,000 Sign-On Bonus!
We’re excited to offer a $5,000 sign-on bonus for this Liaison/Marketer role, paid in three installments at 3, 6, and 9 months of employment.

Hospice Admissions Liaison & Marketer (Sales)

(Hospice Experience Required)

Supervised By: Executive Director

Interrelationships: Referral Sources, Physicians, Facilities, IDG Team, Patients & Families

Job Summary

Tender Care Hospice is seeking an experienced Hospice Admissions Liaison & Marketer (Sales) to drive sustained census growth through strategic referral development and high-performance sales execution. This role is designed for a true hospice sales professional, not a community event planner, who can build, own, and expand referral relationships that consistently produce admissions.

The ideal candidate will demonstrate a proven ability to generate their own referral sources, exceed prior year admissions metrics, and contribute directly to monthly census growth through disciplined sales activity, relationship management, and data-driven performance.

Key Expectations (This Is a Sales Role)

• Independently develops and maintains referral sources (physicians, hospitals, SNFs, ALFs, case managers, discharge planners, and community providers)
• Produces measurable monthly admissions that trend higher than last year’s performance
• Moves beyond passive referrals (walk-ins, cold facility calls) and demonstrate active, strategic sales planning
• Directly contributes to census growth, market expansion, and brand presence

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration OR RN License (required)
• Minimum 2+ years of hospice sales / liaison experience (Hospice required)
• Documented success in meeting or exceeding hospice admissions targets
• Proven ability to build referral sources from the ground up
• Strong organizational, communication, and time-management skills
• Ability to work independently while collaborating with the IDG team
• Proficiency with CRM systems, referral tracking, and reporting metrics

Primary Duties & Responsibilities

Sales & Referral Development

• Proactively identify, develop, and sustain new and existing referral sources that consistently generate hospice admissions.
• Execute a territory sales plan designed to grow census month over month.
• Establish long-term partnerships with physicians, discharge planners, hospital, SNFs, ALFs, home health agencies, and community providers.
• Track and report monthly admissions, conversion rates, referral trends, and territory performance.

Hospice Expertise & Education

• Educate referral partners on hospice eligibility, benefits, and Tender Care’s clinical excellence.
• Serve as a hospice resource for end-of-life care planning, CMS guidelines, and disease-specific hospice criteria.
• Assess referred patients for hospice eligibility in collaboration with the clinical team.

Collaboration & Care Coordination

• Work closely with the IDG team to ensure smooth transitions into hospice services.
• Support patients and families during the referral and admission process by providing clear education and guidance.

Reporting & Compliance

• Maintain accurate documentation of referral activity, sales contacts, and admissions outcomes.
• Ensure all sales and marketing activities comply with hospice regulations and ethical standards.

Performance Metrics

• Monthly admissions volume
• Year-over-year census growth
• Referral source development and retention
• Conversion rates from referral to admission