Hospice Account Executive

St-Croix-Hospice-; Mount Pleasant (WI); On-site; USD 45,000 - 60,000; Full time

Job summary

St. Croix Hospice seeks a Care Transition Coordinator to build strong referral relationships and educate patients and families about hospice care.

You will coordinate admissions, manage CRM-driven outreach, and support the care transition team across multiple territories. The role requires strong communication, organizational skills, and the ability to work autonomously within a compassionate, patient-centered environment.

Qualifications

• Associate’s degrees in Marketing, Business Administration, Healthcare, or related field.
• Ability to position services to customers tactfully.
• Excellent communication, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation.
• Ability to pass DHS background study.

Responsibilities

• Meet admission and call volume targets and coordinate daily sales and marketing operations.
• Develop and implement marketing initiatives and events.
• Maintain CRM records and track sales activities.
• Educate patients, families, and referrals about hospice care to support informed decisions.
• Collaborate with the Director of Patient Services to project volume and marketing allocations.
• Monitor budgets and allocate resources for marketing activities.
• Provide ongoing training and support to the Care Transition Team.

Skills

Sales coordination

CRM management

Relationship building

Education/training

Marketing

Education

Associate degree in Marketing

Associate degree in Healthcare

Tools

CRM software

Microsoft Office

Job description

Work Where You Matter!At St. Croix Hospice we guide patients and families through the end-of-life journey. Through compassionate care, we focus on our patient’s quality of life, empowering them to make the most of their time with dignity, comfort and respect. If you are ready to be part of an extraordinary team of caregivers, then come work where you matter.Care Transition Coordinator Position OverviewResponsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also, responsible for assisting intake as needed to ensure timely and accurate referral coordination.Essential Functions and SkillsMeet admission and call volume targets.Coordinates daily sales and marketing operations including implementation of marketing initiatives.Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.Document all sales activity in the CRM per organizational requirements.Employs marketing and promotional initiatives to achieve budgetary sales volume projections.Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.Enhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors.Provides patient, family, and caregiver with education on hospice and encourages informed decision making.Assists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.Monitors allocation of resources according to budgetary limitations.Continuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projections.Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories.Assists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management.Assists in orienting all new staff members of the marketing team.Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be providedMonitors and reports cost effectiveness of marketing efforts.Performs other duties as assigned.Requirements/QualificationsAssociate’s degrees in Marketing, Business Administration, Healthcare, or related field.Ability to position services to, and deal tactfully with, customers and clientsDemonstrates good communications skills, negotiation skills, and public relations skills.Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.Ability to pass DHS background study.