Hon's Honey Marketing Manager

Maryland Nonprofits; Baltimore (MD); On-site; USD 36,000 - 48,000; Part time

Job summary

Drink at The Well, INC is seeking a part-time Marketing Manager to grow Hon’s Honey, a social enterprise employing women survivors. You will formulate marketing strategies, manage brand development, and lead content, email marketing, and social media efforts while telling authentic stories of impact.

The role focuses on aligning mission with sales, maintaining brand voice, and coordinating partnerships with the Marketing Director for Hon’s Honey and The Well’s initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent work experience such as 3–5 years of professional marketing experience.
• Consumer Product Marketing: market consumer products, create demand, and drive online sales across channels.
• Mission-driven storytelling to communicate impact and purpose with authentic brand voice.

Responsibilities

• Develop Hon’s Honey marketing strategy and brand development with Marketing Director.
• Organize marketing systems and workflows to grow online sales.
• Lead content and creative: approve social content, design branded graphics, and manage email campaigns.
• Oversee Hon’s Honey blogs, internal/external collaborations, and website updates.
• Support media mentions, interviews, and storytelling through worker-bee content.
• Pursue partnerships, collaborations, and influencer opportunities with the Content Manager.

Skills

Brand development

Content creation

Marketing strategy

Storytelling

Email marketing

Graphic design

Photography

SEO basics

Social media

Copywriting

Education

Bachelor’s degree in Marketing, Communications, or related field

3–5 years marketing experience in sales including brand development

Tools

Google Ads

Google Analytics

Scheduling tools

Email marketing platforms

Job description

Position Overview:Join the mission-driven team at Drink at The Well, INC, a nonprofit organization committed to helping women heal, grow, and thrive. Hon’s Honey, our social enterprise and workforce development initative, creates meaningful employment opportunities for women who have survived trauma. The Hon’s Honey Marketing Manager will develop strategies that grow our brand and product sales while sharing the powerful stories behind our mission.

The Wellis a nonprofit organization and community of women being transformed through long-term relationships, practical programs, and the healing power of love. We are a life development program, and we believe that love can heal and change is possible.

Hon's Honeyis a social enterprise and Workforce Development initative of The Well, through employment and dedication to giving dignity and purpose to women survivors of trauma— addiction, trafficking, generational poverty and abuse. All bath + body and honey products are handcrafted by women survivors employed in our program at The Well.

Hon’s Honey Marketplace:Storefront that houses a coffee bar and our products. A healing space for our community to gather.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience such as 3–5 years of professional marketing experience, preferably in sales including: brand development, content creation, and marketing strategy).
• Consumer Product Marketing: Understanding how to effectively market consumer products, create customer demand, and develop strategies that drive brand awareness and increase online sales.
  • Strong understanding of implementing marketing strategies and campaigns across multiple channels.
• Mission-Driven Storytelling: Ability to authentically communicate a brand's mission, impact, and purpose through compelling storytelling that connects with consumers.
  • Strong understanding of brand voice, audience engagement, influencer partnerships, and mission-driven marketing
• Balancing Mission & Sales: Understanding how to strategically balance product-focused marketing with mission-driven messaging to grow both customer engagement and business revenue.
• Highly organized with experience planning calendars, building partnership relationships, scaling and management skills
• Collaborative, self-motivated, and passionate about social impact, women’s empowerment, and community engagement
• Basic knowledge of SEO, Google Ads, analytics, and performance metrics.
• Looking for excellent graphic design, writing, storytelling, and photography skills
• Experience with Canva, scheduling tools, and email marketing platforms preferred
• Part-time (With in-person and hybrid days, 32 hours per week)

Job Responsibilities

• Hon’s Honey Marketing Strategy and Brand Development
  • Collaborate with Marketing Director on annual and quarterly marketing strategies
  • Support overall brand development
  • Maintain consistent brand guidelines, tone, and messaging
  • Marketing Organization and Operations
    • Organize and improve marketing systems and workflows
    • Support the growth and efficiency of Hon’s Honey marketing division and online sales
• Content and Creative
  • Approve and edit all social content by Marketing Assistant + Content Manager while adhering to brand guidelines
  • Graphic design, including Hon’s Honey email campaigns, flyers, advertisements, invitations, event signage, etc.
    • Utilize photographs and assets from Marketing Assistant to create branded graphics
  • Lead Hon’s Honey email marketing strategy and execution
    • In collaboration with marketing team, build copy and email marketing for all audiences with the responsibility of sending out on correct deadline
  • Hon’s Honey Blogs
    • Overseeing, copywriting and managing blog content
    • Managing internal and external blog collaborations
• Hon’s Honey/Marketplace Website Management Assistance
  • Working alongside Marketing Director to assist maintaining presence and edits across website
• Hon’s Honey Storytelling
  • Initiate interviews and questionnaires of Worker Bees (Hon’s Honey Employees) for marketing purposes
  • Help oversee and check all media release forms prior to published content
• Media
  • Add Media mentions added to the drive
  • Managing Content Manager to update all media mentions
• Networking
  • Engage and pursue all marketing and networking opportunities (Partnerships, Collaborations, Influencers- alongside Content Manager)
  • Assign/Follow up with Content Manager on marketing opportunities