Home Care Marketer

ComForCare Home Care - Richmond/Glen Allen; Holladay (UT); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Training & development

Vision insurance

Bonus based on performance

Dental insurance

Job summary

ComForCare Home Care - Richmond/Glen Allen is seeking a dynamic Home Care Marketer to join our team. This role involves building relationships with referral sources and educating healthcare professionals about our services. If you’re passionate about making a difference in the lives of seniors, apply now!

You will require marketing experience in healthcare, strong communication skills, and a valid driver's license. Join us in providing high-quality care!

Qualifications

• Minimum 1–2 years of healthcare or home care marketing/sales experience preferred.
• Knowledge of home care or healthcare industry desired.
• Proven track record of building referral relationships.

Responsibilities

• Develop and maintain relationships with healthcare facilities.
• Conduct visits and presentations to healthcare professionals.
• Represent the agency at community events and health fairs.
• Collaborate with clinical and operations teams for client satisfaction.
• Track marketing activity, referral trends, and census data.

Skills

Interpersonal skills

Communication skills

Presentation skills

CRM software proficiency

Microsoft Office Suite proficiency

Job description

Benefits

• Health insurance
• Paid time off
• Training & development
• Vision insurance
• Bonus based on performance
• Dental insurance

About the Role

We are seeking a dynamic and motivated Home Care Marketer to join our growing team. In this role, you will be the face of our agency in the community — building relationships with referral sources, educating healthcare professionals about our services, and driving census growth. If you are passionate about making a difference in the lives of seniors and individuals who need care at home, we want to hear from you.

Compensation & Benefits

• Base salary starting at $60,000 annually
• Performance-based bonuses tied to referral and census growth
• Mileage reimbursement
• Health, dental, and vision insurance
• Paid time off (PTO) and holidays
• Ongoing professional development and training
• Supportive team environment with strong leadership

Key Responsibilities

• Develop and maintain relationships with hospitals, skilled nursing facilities, assisted living communities, physicians' offices, and other referral sources
• Conduct regular in-person visits and presentations to healthcare professionals and community partners
• Represent the agency at community events, health fairs, and networking functions
• Collaborate with the clinical and operations team to ensure smooth intake and client satisfaction
• Track and report on marketing activity, referral trends, and census data
• Identify new market opportunities and develop strategies to increase agency visibility
• Maintain a consistent presence in the territory and manage a defined call cycle

Qualifications

• Minimum 1–2 years of healthcare or home care marketing/sales experience preferred
• Knowledge of the home care, senior care, or healthcare industry strongly desired
• Proven track record of building referral relationships and meeting growth targets
• Excellent interpersonal, communication, and presentation skills
• Self-motivated, goal-oriented, and able to work independently in the field
• Valid driver's license and reliable transportation required
• Proficient in CRM software and Microsoft Office Suite

Why Join Us?

We are a mission-driven home care agency committed to helping individuals remain safely and comfortably in their homes. Our team is passionate, collaborative, and dedicated to providing the highest quality care. As our Marketer, you will play a critical role in connecting our community with the compassionate care they deserve — and your efforts will be recognized and rewarded.