[Hiring] Senior Web Analyst @Indigoslate

Indigoslate; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company, Indigoslate, is looking for a Senior Web Analyst to enhance user engagement through data analysis. In this remote role, you'll analyze performance data, manage web tracking tools, and collaborate with cross-functional teams to optimize strategies and drive growth.

Qualifications

• Experience with web tracking tools and analytics platforms.
• Proven ability to analyze user behavior and improve conversion funnels.
• Strong collaboration skills with marketing and engineering teams.

Responsibilities

• Analyze website traffic and marketing campaign performance.
• Manage web tracking tools to ensure accurate data collection.
• Implement and troubleshoot tracking codes and configurations.

Skills

Google Analytics

Adobe Analytics

Data Analysis

A/B Testing

Reporting

Tools

Google Tag Manager

Job description

Jul 09, 2025 - Indigoslate is hiring a remote Senior Web Analyst. Location: Colombia.

Summary: Analyze website performance data and user behavior to identify trends and opportunities for enhancing user engagement and conversion rates in Monthly and Quarterly Business Reviews. Forecast demand by evaluating market trends and customer data, providing strategic insights to optimize marketing and sales efforts.

Roles and Responsibilities-

• Analyze website traffic, user behavior, and marketing campaign performance using tools like Google Analytics, Adobe Analytics, and other platforms.

• Manage web tracking tools (e.g., Google Analytics, Adobe Analytics) to ensure accurate data collection.

• Implement and troubleshoot tracking codes and configurations.

• Ensuring data integrity and quality through audits and validation processes.

• Analyzing user behavior to identify areas for improvement in the conversion funnel.

• Create and maintain dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.

• Implement and manage website tracking codes and tags using tools like Google Tag Manager (GTM).

• Ability to translate data into actionable strategies

• Identify & recommend A/B testing opportunities

• Collaborate with marketing, product, and engineering teams to develop and recommend strategies that drive business growth and improve website performance.

• Create and maintain tag strategy and implementation documentation

Indigo Slate is a full-service human experience company. We are a digital organization backed by a global engineering leader, and we’re dedicated to helping clients build transformative experiences from start to finish. We create smart experiences that deliver powerful results through a profound intersection of marketing, technology, business, and creative. We understand that brands are no longer judged through their advertising, but through each touchpoint, both internal and external, building strength with every experience.

At Indigo Slate, we harness a mix of skills unique in our industry—equal parts strategic consultancy, creative agency, and technology thought leadership—to build and run some of the bestexperiences on the planet.

Experience Requirements

Experienced