[Hiring] Senior Visual Designer @GROUNDFLOOR

GROUNDFLOOR; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

GROUNDFLOOR is looking for a remote Senior Visual Designer to enhance their investment platform. The role includes shaping user-friendly designs, collaborating with cross-functional teams, and implementing creative solutions that drive user engagement in financial investments. Join a fast-paced, growth-oriented company focused on financial inclusivity.

Benefits

Paid time off

Medical, dental, and vision benefits

Potential equity options

Collaborative work environment

Qualifications

• 3-5 years of product and visual design experience.
• Professional experience with financial tools preferred but not required.
• Excellent communication and collaboration skills.

Responsibilities

• Lead high-quality design initiatives for user-centric products.
• Collaborate with engineering and product teams to launch new features.
• Conduct usability testing and user research to inform design.

Skills

User-Centric Mindset

Design and Aesthetic Insight

Strategic Thinking

Curiosity and Problem-Solving

Tools

Figma

Job description

Jun 11, 2025 - GROUNDFLOOR is hiring a remote Senior Visual Designer. Location: USA.

SUMMARY:

Groundfloor is seeking a Senior Visual Designer to champion high-quality, user-centered design initiatives. As a Senior Visual Designer at Groundfloor, you will play a pivotal role in shaping our cutting-edge investment platform. This platform uniquely enables everyday investors both non-accredited and accredited to participate directly in short-term, high-yield real estate investments. You will lead the charge in creating intuitive, consumer-grade designs that empower users to build and manage portfolios effortlessly.

This role works in close collaboration with the Product team, strengthening visual design for user workflows, identifying pain points, and helping to execute designs across Groundfloor’s product lines.

Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!

THIS JOB MIGHT BE FOR YOU IF:

• User-Centric Mindset: Passion for understanding user needs and behaviors, with a commitment to delivering products that delight and exceed expectations
• Flying at different altitudes: The ability to deliver both wireframes and high-quality, polished designs using Figma
• Design and Aesthetic Insight: A keen eye for design, you live in the pixels with a deep appreciation for modern aesthetics, coupled with a practical understanding of how exceptional UX/UI drives business success in the fintech domain
• Designing with Systems: You are a pro with Figma, and understand how to use and build design systems that can be agile but also scale over time.
• Curiosity and Problem-Solving: You demonstrate a strong curiosity and mindset to find novel ways to discover and solve customer problems.
• Strategic Thinking: Ability to understand and contribute to an established product vision and strategy, balancing short-term goals with long-term objectives

A DAY IN THE LIFE:

• Be part of a high performance design culture by achieving a high quality bar
• Work collaboratively with engineering, product, and business teams to define problems; goals, research requirements, map user flows, prototype, and launch new products
• Manage the execution of design projects and the development of the design team
• Proactively offer recommendations and solutions by championing high quality design standards grounded in research and analysis
• Create deliverables at various levels of fidelity from sketches to wireframes to final designs
• Communicate progress and key updates with other team members on a regular basis
• Cultivate a deep understanding of Groundfloor’s existing products and our users
• Supporting early product definition by working closely with stakeholders and customers to participate in discovery sessions that uncover customer pain points and opportunities.
• Work with product managers to understand customer needs and define opportunities through usability testing

Requirements

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• 3-5 years of product and visual design experience
• Professional experience with financial tools, investment platforms, and/or real estate products preferred but not required
• Success in raising the design bar on consumer-facing products, emphasizing a customer first approach
• High degree of financial literacy, comfortable with basic concepts related to building and managing a personal portfolio of investments in public and private market securities
• Excellent communication and collaboration skills

Benefits

Benefits

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

Groundfloor is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

About Groundfloor

Since its launch in 2013, hundreds of thousands of Groundfloor investors have built their own private real estate investment portfolios with little as $100 to start, and earned consistently high returns, often 10% or higher. No prior real estate knowledge is needed. To date, Groundfloor remains the only platform offering direct participation in individual real estate investments to all on a broad scale, regardless of income or net worth.

The company is headquartered in Atlanta and has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company has over 6,400 public shareholders and is 30 percent customer-owned.

About the company

GROUNDFLOOR is the first and only private real estate lending marketplace open to non-accredited investors. Before GROUNDFLOOR, only accredited investors had access to the diversification, risk-adjusted returns & control available via private market investments. GROUNDFLOOR opens the door to short-term, high-yield returns backed by real estate. We bring together individual investors looking for short-term lending investments and borrowers looking for short-term financing for their specific real estate projects. The borrowers get access to more flexible, faster, and cheaper capital than a traditional bank or a hard-money lender. Investors get access to short-term, high-yield investments offering returns that average over 10%.

Since funding the first GROUNDFLOOR loan in 2014, thousands of individual investors have built their own portfolios of loans ranging in yield from 5% to 23%, on terms of 6 to 12 months, starting at a minimum investment of $10 per loan.GROUNDFLOOR earned a historic qualification by the SEC in August 2015 to sell private real estate debt investments to non-accredited investors.

The company was founded in 2013 by Brian Dally and Nick Bhargava and is headquartered in Atlanta, Georgia. Our fast-growing team is on a mission to benefit individual investors and the investments they fund by reformatting and opening private capital markets to broad public participation.

The company has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company has over 6,400 public shareholders and is 30 percent customer-owned.

We've been recognized by Inc. Magazine as one of the fastest-growing private companies in America. We ranked in the top 10% of companies on the 2020 #Inc5000 List and the fastest-growing private financial services company in Georgia.