[Hiring] Performance Marketing Manager @Hornet

Hornet; United States; Remote; EUR 50,000 - 70,000; Full time

Job summary

Hornet is seeking a remote Performance Marketing Manager to enhance user acquisition for HornetX in Germany. This role emphasizes data-driven strategies and collaboration within the marketing team, perfect for candidates passionate about the gay dating category and equipped with 3–6 years of relevant experience.

Benefits

Flexible remote work

Opportunity to shape growth

Mission-driven culture

Qualifications

• 3–6 years of hands-on experience executing performance campaigns.
• Native German speaker with fluency in English.
• Interest in the gay dating category.

Responsibilities

• Design and execute user acquisition campaigns across various paid media.
• Monitor and optimize campaigns through data-driven experimentation.
• Collaborate with creative teams for ad production.

Skills

Data analysis

Performance marketing

Campaign management

SEO

Analytical mindset

Tools

Excel

Analytics dashboards

Job description

May 27, 2025 - Hornet is hiring a remote Performance Marketing Manager. Location: Germany.

About Hornet

Hornet is the world’s leading queer tech company, providing a digital home for gay men to safely connect with each other — anytime, anywhere. Amplifying the radical, affirmative power of the queer community with cutting-edge technology, Hornet serves the LGBTQ+ community with products such as the gay app Hornet, with over 100 million users worldwide, the gay live-streaming app Hornet Live, and HornetX, a map-based web app for gay guys. Our diverse team spans the world, bringing together various perspectives and incredible talent.

Your role

We’re looking for a data-driven, creative, and results-oriented Performance Marketing Manager to join our Marketing team in Berlin. Key responsibilities:

• Design, manage, and execute user acquisition campaigns across paid media channels (Meta, Google, programmatic, classifieds, display, etc.)
• Own and lead the user acquisition performance marketing plan for HornetX in Germany — our boldest product bet for 2025, focused on the thirst-oriented segment
• Monitor performance and continuously optimize campaigns through data-driven experimentation, A/B testing, and iteration
• Collaborate with creative teams to guide full-cycle ad production, providing insights to inform content direction
• Ensure accurate tracking, robust reporting, and contribute to campaign automation and scaling

What we are looking for

• 3–6 years of hands-on experience executing performance campaigns across Meta (Facebook/Instagram), Google, programmatic platforms, affiliate networks, and SEO
• Strong analytical mindset — confident with data analysis and automating reports (Excel, Sheets, dashboards, etc.)
• Native German speaker with fluency in English. Additional languages are a plus
• Genuine interest or personal passion for the gay dating category — ideally as an active user

Why Hornet

Our culture rewards ownership, an entrepreneurial mindset and high energy. Additionally, you will:

• Contribute to our mission to provide a safe space for the LGBTQ+ community
• Be our first dedicated Performance Marketing hire, with the opportunity to directly shape growth and brand impact
• Work remotely with a high level of flexibility — though we prioritize candidates based in Berlin, our Marketing team hub

How to apply

Please submit your resume, links to any relevant projects, and 2–3 sentences explaining why you're the right candidate.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our team members and a better product for our users and community.