HELOC (Home Equity Line of Credit) General Manager

GreenSky LLC; Atlanta (GA); On-site; USD 275,000 - 350,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical, dental, vision insurance

Life insurance

Disability insurance

401k retirement plan

Paid time off / holidays / personal &S

Paid sick time

Job summary

GreenSky LLC in Atlanta is hiring a General Manager to lead the HELOC line of business from launch through scale, owning the P&L and strategic direction.

You will align product, credit, operations, legal, and sales to deliver a market-leading point-of-sale home equity experience, drive origination metrics, and build a high-performing team in a regulated environment.

The role is based in Sandy Springs with a hybrid work model (3 days in office, 2 remote) and a competitive total rewards package.

Qualifications

• Demonstrates 12–15 years of experience in consumer lending, fintech, or financial services.
• Experience leading a business line, product P&L, or new business launch.
• Hands-on experience launching or scaling digital financial products.
• Operates as a data-driven leader with strong funnel metrics, unit economics, and prioritization.
• Leads effectively across functions, aligning product, operations, legal, and commercial teams.

Responsibilities

• Owns the P&L and strategic direction for GreenSky’s HELOC line of business, from launch through scale.
• Aligns and leads cross-functional partners — product, credit, operations, legal and compliance, sales, and servicing — to deliver a market-leading point-of-sale home equity experience.
• Collaborate with Sales to define and execute the go-to-market strategy across GreenSky’s merchant network, including merchant enablement, training, and adoption.
• Sets business targets and drives performance across the origination funnel: conversion, speed to close, and customer experience.
• Recruit, develop, and lead a high-performing team as the business grows.
• Ensures the business operates in full compliance with applicable regulatory requirements and internal standards.
• Represents the business with executive leadership and external partners.

Skills

P&L leadership

Data-driven leadership

Cross-functional leadership

Executive communication

Go-to-market leadership

Team development

Job description

Overview

About GreenSky:

GreenSky LLC, headquartered in Atlanta, is a leading technology company Powering Commerce at the Point of Sale® for a growing ecosystem of merchants, consumers, and banks. GreenSky’s highly scalable, proprietary and patented technology platform enables merchants to offer frictionless promotional payment options to consumers, driving increased sales volume and accelerated cash flow. The GreenSky® Program is operated on behalf of, and financing is offered and made by, federally insured, federal or state chartered financial institutions, which leverage GreenSky’s technology to offer and make loans to primarily super-prime and prime consumers nationwide. Since GreenSky’s inception, nearly 6 million consumers have financed more than $60 billion of commerce using GreenSky’s real time “apply and buy” technology.

Position: General Manager, HELOC

Location: Sandy Springs, GA/Hybrid (3 days in office, 2 days remote)

Overview:

GreenSky is bringing home equity lending to the point of sale. Homeowners hold trillions of dollars in tappable equity, and larger home improvement projects are a natural fit for a HELOC, yet almost none of that lending happens at the time the homeowner and contractor agrees on a project. We are building a business that changes that, and we are looking for a General Manager to lead it.

The GM will own the P&L and strategic direction for GreenSky’s HELOC line of business, taking it from early launch to a multi-billion-dollar origination platform. This is a rare opportunity to build a new business inside the nation’s largest point-of-sale home improvement financing platform, with an established merchant network, brand, and technology foundation already in place.

Duties & Responsibilities

• Owns the P&L and strategic direction for GreenSky’s HELOC line of business, from launch through scale
• Aligns and leads cross-functional partners — product, credit, operations, legal and compliance, sales, and servicing — to deliver a market-leading point-of-sale home equity experience
• Collaborate with Sales to define and execute the go-to-market strategy across GreenSky’s merchant network, including merchant enablement, training, and adoption
• Sets business targets and drives performance across the origination funnel: conversion, speed to close, and customer experience
• Recruit, develop, and lead a high-performing team as the business grows
• Ensures the business operates in full compliance with applicable regulatory requirements and internal standards
• Represents the business with executive leadership and external partners

Required Skills/Qualifications

• Demonstrates 12–15 years of experience in consumer lending, fintech, or financial services, including leadership of a business line, product P&L, or new business launch
• Brings hands‑on experience launching or scaling digital financial products
• Operates as a data-driven leader with strong command of funnel metrics, unit economics, and disciplined prioritization
• Leads effectively across functions, aligning product, operations, legal, and commercial teams behind shared goals
• Builds and develops high-performing teams in fast-moving, ambiguous environments
• Communicates clearly and persuasively with executive audiences and external partners

Preferred Skills:

• Experience in home improvement or point-of-sale finance
• Knowledge of home equity or mortgage origination (underwriting, closing, servicing)
• Experience with merchants, partners, or B2B2C distribution channels
• Experience operating in AI-forward digital lending environments

Our compensation structure is designed to reflect the cost of labor across various U.S. geographic markets. The base salary for this role ranges from $275,000 per year to $350,000 per year. Compensation will be determined by several factors, including relevant knowledge, skills, and experience. This role is also eligible to receive an annual bonus within a comprehensive total rewards package, alongside a full suite of medical, dental, vision, disability insurance, life insurance, 401k retirement benefits, paid time off, paid holidays, and paid personal/sick time. For further details, please visit https://www.greensky.com/benefits.

GreenSky is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

For more information, visit us on the web at www.greensky.com.