Heavy-Duty Truck Sales Representative

Istate Truck, Inc.; Madison, Northern (WI, KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance options

Flexible time off

401(k) with up to 25 percent company:

Membership banking with Wells Fargo

Dell discount program

New vehicle discount programs with GM

Job summary

I-State Truck Center in Madison, WI is seeking a motivated Heavy-Duty Truck Sales Representative with experience in Western Star trucks. This role focuses on building customer relationships, identifying needs, and driving sales through product expertise and exceptional service.

You will engage customers, conduct demos and test drives, and coordinate with fleet managers and service teams to close deals while meeting sales targets and staying current on industry trends.

Qualifications

• 2–3+ years in truck, automotive, or related sales.
• Proven ability to meet sales goals.
• Western Star experience preferred.
• Strong communication and negotiation skills.

Responsibilities

• Engage new and existing customers to recommend Western Star truck solutions.
• Conduct demos, presentations, and test drives.
• Build relationships with fleet managers, owner-operators, and industry clients.
• Negotiate pricing, financing, and trade-ins to close deals.
• Maintain strong knowledge of Western Star models, specs, and applications.
• Stay current on industry trends and competitors.

Skills

Communication

Negotiation

Relationship building

CRM

Microsoft Office

Education

High school diploma

Degree preferred

Job description

I-State Truck Centers offer exciting career opportunities in a variety of fields ranging from diesel technicians and purchasing specialists to sales professionals and industrial managers. Join our team for a challenging career with strong growth potential. We value our employees and invest in them with training, technology, and generous benefits packages.

• Broad range of health insurance options
• Flexible time off
• 401(k) retirement plan with up to 25 percent company match

Other Perks

• Membership banking with Wells Fargo
• Dell discount program
• New vehicle discount programs with General Motors and Ford

Current Open Positions at Interstate Companies

Job Title: Heavy-Duty Truck Sales Representative
Location: Madison, WI
Company: I-State Truck Center

I-State Truck Center is seeking a motivated Heavy-Duty Truck Sales Representative with experience in Western Star trucks. This role focuses on building customer relationships, identifying needs, and driving sales through product expertise and exceptional service.

• Engage new and existing customers to recommend Western Star truck solutions
• Conduct demos, presentations, and test drives
• Build relationships with fleet managers, owner-operators, and industry clients
• Negotiate pricing, financing, and trade-ins to close deals

Product Expertise

• Maintain strong knowledge of Western Star models, specs, and applications
• Stay current on industry trends and competitors
• Educate customers on performance, durability, and efficiency benefits

Sales Strategy

• Meet or exceed sales targets
• Generate leads through networking, referrals, and industry events
• Partner with leadership on growth and market share strategies

Operations & Follow-Up

• Track activity and pipeline in CRM
• Coordinate with parts and service teams for delivery and customization
• Provide post-sale follow-up to ensure satisfaction and repeat business

Qualifications

Experience

• 2–3+ years in truck, automotive, or related sales
• Proven ability to meet sales goals
• Western Star experience preferred

Skills

• Strong communication, negotiation, and relationship-building skills
• Ability to explain technical specs, financing, and warranties
• CRM and Microsoft Office proficiency

Education & Licensing

• High school diploma required; degree preferred

Attributes

• Self-driven, customer-focused, and team-oriented
• Strong problem-solving skills

Physical Requirements

• Ability to perform truck walkarounds and test drives
• Occasional travel
• Competitive pay
• Uniforms (provided and cleaned)
• Medical, dental, vision (eligible 1st of following month)
• PTO starting day one + 8 holidays (6 + 2 floating)
• 401(k) with match
• STD, LTD, life insurance
• Tuition assistance
• Virtual healthcare, EAP, wellness screenings
• PPE and pet insurance

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Interstate Companies is an Equal Opportunity Employer, and we encourage all qualified and interested persons to apply for this position by submitting a resume for consideration.