Heavy-Duty Truck Sales Representative

Interstate PowerSystems; Madison (WI); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

PTO starting day one

Tuition assistance

Virtual healthcare

Job summary

Interstate PowerSystems in Madison, WI is seeking a motivated Heavy-Duty Truck Sales Representative. The role focuses on engaging customers and driving sales by providing product expertise and exceptional service.

Key responsibilities include conducting demos and negotiations with clients, maintaining knowledge of Western Star models, and achieving sales targets. Applicants should have 2-3+ years of relevant experience and strong communication skills. Competitive pay and benefits are offered.

Qualifications

• 2–3+ years in truck, automotive, or related sales.
• Proven ability to meet sales goals.
• Western Star experience preferred.

Responsibilities

• Engage new and existing customers to recommend Western Star truck solutions.
• Conduct demos, presentations, and test drives.
• Build relationships with fleet managers, owner-operators, and industry clients.

Skills

Strong communication

Negotiation skills

Relationship-building skills

CRM proficiency

Microsoft Office proficiency

Education

High school diploma

Degree preferred

Tools

CRM

Microsoft Office

Job description

Job Title: Heavy-Duty Truck Sales Representative
Location: Madison, WI
Company: I-State Truck Center

I-State Truck Center is seeking a motivated Heavy‑Duty Truck Sales Representative with experience in Western Star trucks. This role focuses on building customer relationships, identifying needs, and driving sales through product expertise and exceptional service.

Key Responsibilities

• Engage new and existing customers to recommend Western Star truck solutions
• Conduct demos, presentations, and test drives
• Build relationships with fleet managers, owner‑operators, and industry clients
• Negotiate pricing, financing, and trade‑ins to close deals

Product Expertise

• Maintain strong knowledge of Western Star models, specs, and applications
• Stay current on industry trends and competitors
• Educate customers on performance, durability, and efficiency benefits

Sales Strategy

• Meet or exceed sales targets
• Generate leads through networking, referrals, and industry events
• Partner with leadership on growth and market share strategies

Operations & Follow‑Up

• Track activity and pipeline in CRM
• Coordinate with parts and service teams for delivery and customization
• Provide post‑sale follow‑up to ensure satisfaction and repeat business

Qualifications

Experience

• 2–3+ years in truck, automotive, or related sales
• Proven ability to meet sales goals
• Western Star experience preferred

Skills

• Strong communication, negotiation, and relationship‑building skills
• Ability to explain technical specs, financing, and warranties
• CRM and Microsoft Office proficiency

Education & Licensing

• High school diploma required; degree preferred

Attributes

• Self‑driven, customer‑focused, and team‑oriented
• Strong problem‑solving skills

Physical Requirements

• Ability to perform truck walkarounds and test drives
• Occasional travel
• Competitive pay
• Uniforms (provided and cleaned)
• Medical, dental, vision (eligible 1st of following month)
• PTO starting day one + 8 holidays (6 + 2 floating)
• 401(k) with match
• STD, LTD, life insurance
• Tuition assistance
• Virtual healthcare, EAP, wellness screenings
• PPE and pet insurance

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Interstate Companies is an Equal Opportunity Employer, and we encourage all qualified and interested persons to apply for this position by submitting a resume for consideration.